September 24th, 2002
Today is... National Bluebird of Happiness Day
              On this day... Bullwinkle and Rocky debuted on TV (1961)

U.S. Library of Congress (ISSN: #1522-1660)
From: Bob Osgoodby - YJRM21A@Prodigy.Com
Visit Our Web Page at http://adv-marketing.com/business
The Business Organ for the Small Business Community
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                             In this edition

** Ask the Experts/Feedback - How did I get subscribed?

** Biz-Tips by Dr. Kevin Nunley - Yes, You Can Still Get on
   Search Engines Free

** Featured Article - Turn Customer Complaints Into More Sales by
   Bob Leduc

** Power Quotes by Kevin Eikenberry

** A Little Levity - New Ball

** Useless Fact Of The Day

** Short Takes by Larry Dotson - Mental Movies That Sell!

** Technology - Security Expert Says Many Airport WLANS Are
   Insecure

** Publications of Interest - Listed here are other publications
   you can receive free on the Web. Only those publications that
   are appropriate for our online business community are listed.

** Health Tip of the Week - Diet Program May Reverse Prostate
   Cancer

** Subscribe/Unsubscribe Instructions are at the end of this
   Newsletter

_________________________________________________________________

                     Sponsor for this Edition

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                              Welcome

Welcome to those who have recently subscribed to this Newsletter.
We have 16,000+ subscribers who receive this every Tuesday
and Saturday.  At the end of this Newsletter are instructions on
how to "unsubscribe" if you don't wish to receive it in the
future.

For a listing (and rating) of all the new Videos and DVD's
coming to the Video Stores this week, click on the mail link
mailto:5star@adv-marketing.com?Subject=5Star-Reviews and send
us a blank email.  This is a free service for all subscribers.

Find out what's hot and what is not.

                               Bob
________________________________________________________________
 

If You or your Spouse couldn't go to work-How long could you get
By? - Protect Yourself From The Unexpected. Learn how!
http://teamvisionary.com/members/RHay                      - reh

_________________________________________________________________
 

                          Ask the Experts

We have a panel of experts who will answer those tough questions
you just can't seem to find the answer any place else.
Listed below is our panel and their area of expertise. If you
have a question, send it to them. If it is of interest to
our general readership, they will submit it for publication
here.

** - "Kathy Barthen" webmaster@irelandnow.com - Netscape
** - "Nichole Dubil" <mktg@sleddco.com> - AOL.
** - "Ed Roden" <edroden@questquality.com> Windows (9x, NT,
      2000), Microsoft IE Microsoft Office (incl. Word, Excel,
      Outlook, PowerPoint, and Access)
** - "Jim Lauraitis" <popple@netnitco.net> - Web Design
** - "Richard Souter" <richard@bitshack.com> - Web Hosting
** - "JP Pladick" <answerguy@comcast.net> - Networking

-----

Bob - I have been receiving your Tip of the Week for years, and
love it.  Recently, I started to receive this one. I never knew
about it before.  I don't know how I got on this list, but am
sure glad I did.

Thanx - Thelma

-----

Thelma - you have also been posting your free ad on our web site.
I have been getting so many requests for subscriptions to all of
our publications, (people who advertise want to get them) that I
have made it an automatic process.  Whenever you post a free ad,
you are automatically subscribed. This saves me a "ton" of work.

                               Bob

________________________________________________________________
 

              Need a VISA to Pay off Your MC? "-(

If you continue to do what you've always done, then you will
always get what you've always gotten.  Why settle for another
credit card, if you can be debt free?  Send an email today to:
mailto:catwell@iglide.net                        -  10/30

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

 A Freudian slip is when you say one thing but mean your mother.
 

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

          "Remember, an Opportunity Doesn't Go Away, It Just
                       Goes To Someone Else."

                Could you use an Additional Income?
        You'll be in business for yourself not by yourself.
                http://teamvisionary.com/members/RHay

             E-Mail: mailto:haylady@myexcel.com - reh

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                             Biz-Tips
                        by Dr. Kevin Nunley

Yes, You Can Still Get on Search Engines Free

A lot of the formerly free search engines now charge to list you.
That works for some people, but not for others. I must admit that
the listing on Yahoo I paid $299 for, hasn't gotten me more
than a handful of orders over the past two years.

On the other hand, search engines that offer free submission
still pull in lots of visitors. Google works best for me. Alta
Vista also does the job.

Decide what your most important keyword is. That is the one word
or short phrase most customers will use to find a site like
yours. Make that keyword the first word in the title of your
opening page. The title is that one line of copy that goes in
the browser window. Make sure the keyword is mentioned several
times in the copy near the top of your page.

It's often a good idea to put the name of your city in the title.
When I put Salt Lake City in the title of some of my sites,
people looking for services or opportunities in Salt Lake City
find my site comes up quickly.

If you plan to use search engines to get a great deal of your
site traffic, make your site specialized. It should be on a
topic that isn't overdone on the Internet.

-----

Looking for ways to market your product, service, or idea?
Ask Kevin! He'll give you fresh promotion ideas free--no
obligation. Reach Kevin Nunley and his staff of marketing
experts at kevin@drnunley.com or 801-328-9006. See the
promotion packages that are working best for his customers
at http://DrNunley.com

_________________________________________________________________

     YOU`VE WORKED HARD FOR YEARS! HOW COME YOU`RE NOT RICH?

Have you been working for years and don`t have anything to show
for it? Do you really believe in job security with all the
problems within the economy? The warning signs are all around
you! I want to help you build a home-based business that
generates residual income while you keep your day job! Call
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Visit www.whyusana.com/income4life. You will also receive a free
gift by priority mail at no cost to you! "The more you seek
security the less control you have over your life!"         - 9/9
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             TURN CUSTOMER COMPLAINTS INTO MORE SALES
                           by Bob Leduc

Customer complaints can cause you to lose future sales from
customers and from everybody else who hears about their bad
experience. Or you can turn customer complaints into more sales
from these same customers and the people they influence. How you
handle your customers' complaints determines which of these two
results you get.

Here are 7 simple actions you can take to turn customer
complaints into more sales.

1. PLAN FOR COMPLAINTS

You can never eliminate every customer complaint. Some mistakes
happen regardless of how carefully you try to prevent them.
Expect to get a few complaints periodically.  It's part of
operating a business.

Handle complaints with a positive attitude. Strive to preserve
your relationship with the complaining customer instead of your
immediate profit from them. Make your customer happy now and they
will reward you later with more sales.

2. MAKE RESOLVING COMPLAINTS A PRIORITY

Surprise your customer with a quick response to their complaint.
If you cannot solve the problem immediately, let them know you
consider it a priority. Then do whatever you can to resolve the
problem fast.

The longer a customer has to worry about getting their problem
solved the less likely they will accept a satisfactory solution
and remain your customer.

3. CONDUCT YOURSELF PROFESSIONALLY

Conduct yourself professionally even when a complaining customer
does not. Complaining customers sometimes act hostile because
they expect you to resist solving their problem. You can calm
their hostility by letting them know you genuinely want to help
them. Assure them you will do everything possible to solve their
problem.

4. TAKE RESPONSIBILITY

Take responsibility for resolving your customer's complaint even
if the problem was not your fault. Apologize for the incon-
venience. Briefly explain the probable cause of the problem.
Then tell your customer exactly what you will do to correct it.

Don't focus on blaming someone else for the problem. It sounds
like an excuse. And never stretch the truth in your response to a
complaint. Making excuses and explaining something the customer
suspects is inaccurate can destroy your credibility.

5. COMPENSATE YOUR CUSTOMER FOR THE INCONVENIENCE

Complaining customers hope they can get a satisfactory solution
to their problem. But they often expect to get something less.

Surprise them by solving their problem AND giving them something
extra to compensate them for their inconvenience.  This helps
customers forget about the problem they had.  Instead, they will
remember the special attention you gave them.

6. FOLLOW UP TO CONFIRM SATISFACTION

After solving your customer's problem, follow up to confirm their
satisfaction with the outcome. This reinforces your relationship
with the customer.

TIP: Once you confirm the customer is pleased with the way you
resolved their complaint, give them a special offer not generally
available to other customers or prospects. Offer them a special
discount on their next transaction. Or offer to include a special
bonus item with their next order. This motivates them get back
into the habit of buying from you.

7. TAKE ACTION TO PREVENT SIMILAR COMPLAINTS

After resolving a customer complaint, try to identify exactly
what caused it. A complaint often reveals some weaknesses in your
business procedure. Many times this weakness is minor and you can
easily correct it to avoid similar complaints in the future.

Customer complaints can cause you to lose future sales from
customers and from everybody else who listens to their sad story.
Don't let that happen to you. Use these 7 simple actions to turn
your customers' complaints into more sales.

-----

Bob Leduc is a Sales Consultant with 30 years experience in
building successful businesses. He just released a revised
and completely updated New Edition of his manual, "How To
Build Your Small Business Fast With Simple Postcards", and
several other publications to help small businesses grow
and prosper. Email: BobLeduc@aol.com  Subject: "Postcards"
Phone: 702-658-1707 after 10 AM Pacific Time/Las Vegas, NV
_________________________________________________________________

                         New Definitions

AQUALIBRIUM (ak wa lib' re um) n.

The point where the stream of drinking fountain water is at its
perfect height, thus relieving the drinker from (a) having to
suck the nozzle, or (b) squirting her(him)self in the eye (or
ear).

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                 Power Quotes by Kevin Eikenberry

"Wise men talk because they have something to say; fools, because
they have to say something."
- Plato, Greek Philosopher

Questions to Ponder

Why do I talk?

What are the situations where I should be more wise and less
foolish?

-----

Submitted by Kevin Eikenberry - Creating Daily Insight and
Inspiration. To receive your daily Powerquotes go to
http://powerquotes.net or mailto:pq@powerquotes.net with
Subscribe in the subject line.

_________________________________________________________________
 

                          A Little Humor

New Ball
-=-=-=-=-

Two Golfers were approaching the first tee.  The first guy goes
into his golf bag to get a ball and says to his friend - "Hey,
why don't you try this ball."

He draws a green golf ball out of his bag.  "Use this one - You
can't lose it!"

His friend replies, "What do you mean you can't lose it?!!"

The first man replies, "I'm serious, you can't lose it.

If you hit it into the woods, it makes a beeping sound, if you
hit it into the water it produces bubbles, and if you hit it on
he fairway, smoke comes up in order for you to find it."

Obviously, his friend doesn't believe him, but he shows him all
the possibilities until he is convinced.

The friend says, "Wow! That's incredible!  Where did you get that
ball?"

The man replies, "I found it."

-----

The man was in no shape to drive, so he wisely left his car
parked and walked home. As he was walking unsteadily along, he
was stopped by a policeman.

"What are you doing out here at 2 A.M.?" asked the officer.

"I'm going to a lecture."

"And who is going to give a lecture at this hour?" the cop asked.

"My wife."

-----

"A proverb is a short sentence based on long experience."

_________________________________________________________________

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start and a REAL job! ACT NOW and contact us for more info! Visit
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                      Useless Fact of the Day

There is an easy way for a passenger to find out how fast his
train is going: measure the number of clicks heard every 20
seconds and the number is the speed of the train (in miles per
hour). Or, if you measure the number of clicks every 13 seconds,
it gives the speed in kilometers per hour.

_________________________________________________________________
 

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11/27gabe
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                            Shortakes
                         by Larry Dotson

Mental Movies That Sell!

When you watch a scary movie you get scared and your body tenses
up. When you watch a sad movie you feel sad and even cry
sometimes. When you watch a funny movie you get happy and even
laugh.  As you can see, your subconscious mind can't tell
what's real and what's fantasy.

You can create mental movies when people read your ad copy.
Mental movies can change people's emotions and some of their
physical actions. You can alter their emotions and physical
actions with words alone. Your words need to explain and
describe what they see, hear, feel, smell and taste so it
triggers their imagination.

Most people don't realize that simple words can trigger mental
scenes or movies. If you see the word "daughter" and you don't
have a daughter you may just think it's somebody's kid. If you
have a daughter, you will probably picture your own daughter. Do
you see what I'm saying? You need to really think about what each
and every word means to your target audience.

Any kind of visual can also create mental movies in peoples
minds. It could be graphics, pictures, art work, web site
designs, etc. One simple picture can trigger hundreds of
different emotions, feelings, moods, physical actions and
visualizations. A single visual can create a mind movie that
could be worth a thousand words.

If you see a picture or even the word snake you may twinge or
look away if you have a phobia of snakes. On the other hand, if
you love the taste of snake meat you may actually salivate.

In conclusion, you really need to think about what effect each
and every word/visual will have on your target audience. It could
be the difference between making or losing a sale.

----

*FREE* eBook! "Hypnotic Sales Letters: 92 Hypnotic Sales Letter
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                          Technology

Security Expert Says Many Airport WLANS Are Insecure

Based on an informal audit conducted by AirDefense Inc., Richard
Rushing, vice president of the company, said that the wireless
local area networks (WLANs) used in some airports lack even basic
security protections.

Rushing traveled through four major airports earlier this
month and found that only 32 of 112 access points detected were
using the Wired Equivalent Privacy (WEP) protocol. Many access
points also did not have Service Set Identifiers (SSIDs) turned
off. Rushing was able to gain access through WLANs to sensitive
data in airports in San Francisco, Chicago, Atlanta, and San
Diego. WLANs are used in some airports for activities such as
passenger check-in and baggage transfers.

An analyst at Gartner said the security problems noted by
Rushing were the result of "sloppiness" on the part of network
operators.

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                     Publications of Interest

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( Email - mailto:info@eastrovedica.com?subject=FreeHoro )

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- 9/14

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                       Health Tip of the Week
                       by Dr. Earl Mindell

Diet Program May Reverse Prostate Cancer

The majority of men who live into their 70s or 80s develop
prostate cancer at some point in their lives. In many cases, the
disease is never detected and never causes problems, but prostate
cancer is still a serious health issue. Over 30,000 men die from
the disease each year in the U.S. alone. If a treatment could be
found that would reverse the disease in the earliest stages, tens
of thousands of men would be spared the impotence and
incontinence that often follow surgery and radiation therapy for
prostate cancer.

Research by famed heart health specialist Dean Ornish, M.D. has
shown that a program including a low-fat diet, stress management,
and aerobic exercise appeared to reverse the progression of
prostate cancer at its earliest stages. In the study, which was
recently presented at the Harvard Scientific Conference on
Complementary,

Alternative and Integrative Therapies, Dr. Ornish and colleagues
recruited 84 men with prostate cancer. All had unaggressive
cancers that were limited to the prostate gland and had chosen
"watchful waiting" over conventional therapies. Half were
randomly selected to go on the diet, exercise, and stress
management programs, and the other half was tracked as a control
group.

At three months and after one year, the control group's PSA
(prostate specific antigen) had risen, indicating that their
cancers had progressed, while the study group's scores had
fallen. Seven of the 43 control subjects ended up requiring
surgery or radiation. None of the study group required either of
these treatments.

It makes perfect sense that Dr. Ornish's program-popularized a
few years back when his research showed that it could also
reverse heart disease-would also reverse early prostate cancer. A
plant-based, whole-foods-based diet supports your body's own n
atural anti-cancer mechanisms. It revs up immune cells that knock
out cancerous growths and supplies antioxidants that protect
cells against becoming cancerous in the first place. Fiber from
whole foods helps to move carcinogens out of the body rathe r
than allowing them to be reabsorbed through the walls of the
colon.

-----

Visit http://keith.freelife.com to learn more about how Dr. Earl
Mindell can help you get into the best shape of your life.

_________________________________________________________________
 

 Sharks and rays are the only animals known to man that cannot
succumb to cancer. Scientists believe this is related to the fact
that they have no bone - only cartilage.

_________________________________________________________________

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That's it for now.
Bob
__________________________________________________________