We have added online check submission software to our Web Site for the use of our subscribers who have ads in Newsletters and Web Site. Go to our site at: http://adv-marketing.com/forms/chkform.htm and you can see the instructions and "Click Through" to the actual form being used. This is on a secure server so you don't have to worry about someone intercepting your information.
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Welcome to those who have recently subscribed to this Newsletter. We have over 5,000 subscribers who receive this every Tuesday evening. At the end of this Newsletter are instructions on how to "unsubscribe" if you don't wish to receive it in the future.
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** Greg Landry's "Fitness-Tip-of-the-Week"
** Special Article: HOW TO TURN A BOX OF
DONUTS INTO $1,000! Secrets to getting FREE media advertising. By
Carol Waddel
** "Biz Tips" by Dr. Kevin Nunley - this
is a weekly feature in the Newsletter - This week - Marketing With
Special Offers
** A little levity: A double header by Gary Hood
** Items of Interest: Ergo Tips by Virginia A. Grein
** Internet Tip of the Week by Bob Osgoodby
** Questions/Answers: Terry Hoppenworth
helps out a subscriber with a question about harvesting E-mail
addresses from the Internet
** Upcoming Events: Next Week - "How I Create
Super Successful Businesses on a Tight Budget" By Robert
Imbriale, Business Coach
** Article for this edition "For Your Customers, What is the Best Service" by Ernest Oriente
** Technology: Content will Cost
** Publications of Interest - Listed here
are other publications you can receive free on the Web. Only
those publications that are
appropriate for our online business community are listed.
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You can *super-charge* your metabolism for weight loss by doing some type of aerobic exercise on a daily basis...walking, swimming, jogging, aerobic dance, stationary cycling, bike riding, rowing, stair climbing, etc. Folks, forget this "twice a week" stuff. Our bodies were designed to be active everyday! Try to average 30 to 45 minutes per day, but do something *everyday*... even if it's only 10 minutes some days. This will turn on your "fat burning switch"! Give it a try... your metabolis m will soar!! :)
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Author and exercise physiologist, Greg Landry,
M.S., publishes a FREE email newsletter, "Fitness, Health, & Weight
Loss". To start your free subscription, send any email message, mailto:Fitness-on@mail-list.com
or visit http://www.Landry.com
Brian worked many years as a fast order cook, then as a senior chef at an expensive restaurant. From the very beginning his dream was to own his own restaurant. It took many years of saving and setbacks, but the day finally came when Brian's Great Food was set to open.
Fortunately, Brian had developed a bit of a following. Lots of people had enjoyed his steaks, lobster and homemade bread. "All I need is one big attention-getting ad and I'll be on my way!" he told his wife.
On opening day Brian paid his entire start-up ad budget to get a radio remote. The city's top rated morning team did their entire show from his new dining room. Business was great for a few days, then the customers trickled off. Too bad because Brian's ad budget was shot.
A month later Brian happened to run into a producer from another radio station. "Hey, my guys would come over to your place and spend an hour live on the air if you give them all free breakfast," the producer said.
"It's that simple?" Brian couldn't believe it.
This story isn't at all unusual. Many, many times big media outlets give free publicity to businesses that trade them objects or services of value. It can be something that TV, radio, or newspapers can give away as a prize like a trip, bicycle, or free house cleaning. It can also be something special for Djs, reporters, or production staff to enjoy.
Try taking a fresh pie or a box of donuts to your favorite radio station. Tell the receptionist you want to give it to the on-air personality yourself. Come as a fan, but be sure to give your business a plug. Don't be surprised if the personality picks up the ball and runs with it, asking you on-air what you do, what services or products you provide, and how listeners can contact you.
Most web site owners and e-zine editors are also happy to consider worthwhile trades or valuable favors.
Some larger newspapers prohibit their reporters and editors from accepting gifts, but those situations are exceptions. Try this simple secret for getting FREE media publicity. And don't be surprised if you turn a box of donuts into $1000 worth of high-profile publicity.
Carol Wadell, The WorkShop, provides Media Directories on CD-ROM. Your source for over 10,000 newspapers, 3,000 magazines & 2,000 e-zines. Database directories allowing you to sort and report the information in a way that works best for you. See her website at http://www.WorkShopInc.com
Marketing With Special Offers
People like excitement. Your business will always make more sales when there is a reason why customers and prospects are excited about what you're doing.
Fancy mailers, flashy TV commercials, and live radio remotes all create lots of excitement around a business. But what if you can't afford such high-powered marketing?
Take heart. One of the most effective excitement- builders costs you very little. Few things get attention like a special offer.
Announcing an exciting product, service, innovation, idea, or price reduction can jumpstart sales. Many successful businesses carefully pace a continuing series of special offers. They create an offer that gets right to what their customers like best. Then they advertise their offer over and over until public attention starts to wane.
Another equally exciting special offer is waiting in the wings. Customers learn every time they get a marketing piece from you it will enthusiastically shout the news of a good deal or new idea.
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Kevin supplies marketing advice and copy writing fast and at low cost. Ask for his free report. (801)253-4536 or DrNunley@aol.com. Read all his marketing articles at http://www.DrNunley.com
Turn street traffic into website traffic, earn
$8 per plate plus $2 on sales made by those you sponsor. http://www.iditplates.com/partner/1361
If you have something humorous to share with us, please send it to me by E-mail.
Tragically, three friends die in a car crash, and they find themselves at the gates of heaven. Before entering, they are each asked a question by St. Peter.
"When you are in your casket and friends and family are mourning upon you, what would you like to hear them say about you?", asks St. Peter.
The first guy says, "I would like to hear them say that I was a great doctor of my time, and a great family man."
The second guy says, "I would like to hear that I was a wonderful husband and school teacher who made a huge difference in our children of tomorrow."
The last guy replies, "I would like to hear them say...... LOOK!!! HE'S MOVING!!!!!"
--
If it will not matter in ten years, don't worry about it now. (Woody Hood, ca1977)
Ergo Tips:)
(We recommend that you consult your own physician regarding specific problems. These answers are for general informational purposes only.)
Question: "My girl friend was diagnosed with RSI. What is that and is it contagious?"
Answer: "She probably saw an orthopedist for this. RSI refers to Repetitive Strain Injury. It occurs to people typing at the computer all day. That is why they sell all those wrist braces. Usually it refers to the tendons being inflamed. It is not the same as Carpal Tunnel Syndrome which is more of a serious inflammation of the tendons where they pass through tunnels in the wrist and press on adjacent nerves. Prevention of RSI is by not getting cramped and interrupting repetitive motion. If possible, get up and get a file or something every 20 minutes. Even reaching down and picking up papers helps. Then every hour do stretches. We will feature information on the stretches in the next Ergo Tips:)."
Thanks for reading us. Please send your
questions to medpad@evansville.net. Due to the number of questions
we receive, we cannot answer each one personally, but look for your answer
in future issues. Questions are answered by Dr. Murray Grossan, http://ww.ent-consult.com.
NEW ARCHIVES http://www.evansville.net/~medpad/ergotips.htm.
"Give people a reason to visit your site."
Why is this so important? Because no one cares about your site! Do you care about the sites you visit? Of course not, unless they offer you something of value.
When was the last time you visited a site and saw it was updated several months ago - you surely won't put that on your "hot" list. There is a bottom line here - unless you update your web site at least once a week, do not put a "last updated" message on your site.
If you don't have something of value to offer a prospective visitor other than your product, you may as well forget it.
Start thinking now about things you can offer. You should offer all sorts of free content to draw people in. Most people are looking for information. If you can offer people something that they can't find someplace else, they will surely return. If you are an expert in something, be sure to include something about that on your Web Page.
If you do this, I promise it will have a dramatic effect on your traffic!
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Bob publishes the free weekly "Your Business"
Newsletter Visit his Web Site at http://adv-marketing.com/business to subscribe
and place a Free Ad for your business.
I am a librarian. I am planning to make a directory of websites on a particular topic. Does anyone know of a good e-mail address abstract package. I would like to harvest the e-mail web addresses of the webmasters at the appropriate sites and ask for their input.
Any advice? Janet - jcharett@rogerswave.ca
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Hi Janet,
I use ExtractorPro 98. It comes with WebWeasel
where you can target urls that you want to extract. It is a bit on the
expensive side, $399 for the program. But it sure saves a lot of time sorting
out addresses, kicking out bad ones, and looking for targeted information.
I would not recommend it for use in extracting bulk emailing addresses,
as it will only result in a lot of grief!
Terry Hoppenworth - marketer@safe-email.com
FREE Website Planning Form-Request your free form
by sending a blank email to pipdesign@ourlist.net or visit our website
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and resources. 2/13
Next week, "How I Create Super Successful Businesses
on a Tight Budget" By Robert Imbriale, Business Coach
Let us save you money! We can help you plan
your budget and follow it. Give us only a few minutes of your time,
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or Email at: UZDG17A@Prodigy.Com - 3/17/99
"Best" service, especially in the sales/service industry, can be deceiving because the needs and expectations of your customers are changing and evolving rapidly. In addition, your customers are comparing your company to both your competition and to "best" service with every company, product or service they experience. By reading this article, you will learn the steps for developing a system so your customers can tell you exactly what "best" service means to them!
Developing customer surveys: Start by gathering your team and discuss the current level of customer service being given. Also, ask for any feedback or suggestions they have heard or received from their customers. Next, prepare a customer survey that might include some of the following questions: Tell us about the best service you have ever received while working with any sales/service company. Tell us about the best service you have ever received from any individual and why was this the best. Tell us how we can improve your experience with our sales/service company. Lastly, ask your team for suggestions on how these surveys might best be presented to their customers. Many of our sales/service clients ask their team to give a survey to each customer after they have assisted them, while some give out monthly prizes to the first 25 survey responses that are returned or mailed back.
Tip from The Coach: Do you want to experience "best" service? Take a few hours and visit a high-end retail location like Nordstrom, a Ritz-Carlton hotel or Tiffany's. When visiting these world-class locations, observe how they greet you, the words they select when assisting you, the types and variety of products or services they provide, the colors and fabrics they use and the quality of their brochures and printed materials. As a side note, any employee of a Ritz-Carlton can fix a customer service problem instantly, for up to $2,000!
Implementing customer surveys: Once you and your team have received the responses to these customer surveys you can now set your service standards at or above the level of your customer' expectations. As a next step, summarize the results from these customer surveys and look for any repeated suggestions or recommendations. Then design an action-plan with your team based on the suggestions they are going to implement over the next 30-60 days. Lastly, have your team share with their customers a written summary of exactly what they will be doing as a result of these customer surveys. Remember, surveys are a great way to get feedback, but your customers will want to know what your team is going to do with their responses.
Tip from The Coach: Once this first customer survey has been completed, ask your team to schedule additional surveys every 90 to 120 days for the next 36 months. These future surveys will allow you and your team to stay current with the ever-changing needs and requests of your customers. In addition, by having your team ask for this ongoing feedback, their customers will know that your company will continue to evolve as a reflection of their expectations.
Learning from your customers: An additional benefit to implementing surveys will be the great new ideas or services you and your team will learn from your customers' feedback. Many of the responses to these surveys will include requests to receive something faster, something easier to use, something easier to read/understand or something that is causing a problem or frustration. Take each of these requests and look for ways to easily and inexpensively implement all of them. In addition, review these survey ideas and see if your company can earn new income from any of these suggestions. A great example of this concept is the way many of our clients are using their Internet websites to enhance customer relationships and to generate new income, 24 hours a day.
Tip from The Coach: Remember, make it easy to listen and learn from your customers because their suggestions and recommendations will uncover great new ideas and a variety of ways to set your sales/service company well ahead of the rest. Are you ready to raise service to world-class levels?
Want to hear more about this important topic or ask some additional questions about how to build powerful customer survey? Fax a note on your letterhead to 949-854-3401 or send an E-mail to ernest@powerhour.com and The Coach will fax/E-mail you a free TeleForum invitation.
-----
Author's note: Ernest F. Oriente, The Coach,
is founder of PowerHour(r), a professional business coaching service delivering
customized training, by telephone, in management, marketing and sales for
fast growing sales companies and entrepreneurial businesses worldwide.
To receive a FREE success newsletter send an E-mail to: subscribe@coachingsuccess.com.
Recent PowerHour(r) articles have appeared in 1000+ business/trade publications
and websites.
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STUDY PREDICTS CONTENT WILL COST
A report titled "Internet Service Providers,
Proprietary Content, and the Battle for Users' Dollars" says that as prices
for Internet access decrease, fees for information and other content on
the Web will increase. Prepared by the William Simon School of Management
in Rochester, N.Y., the report predicts that the rise in fees for content
will parallel the growth of "900" telephone services. In addition, the
study cites an increasing trend toward taxing Internet access, which already
is taxable in 10 states and District of Columbia.
CONCERN FOR THE Y2K READINESS OF OTHER COUNTRIES
Department of Defense officials are worried that
foreign early warning systems could malfunction and falsely indicate an
attack, and former U.S. Senator Sam Nunn warns, "We have a huge stake in
Russia's early warning systems working properly." A Pentagon official promises,
"We're working with all the nuclear powers we have a relationship with,
to physically share people. Their people will sit in our control centers
and our people in their control centers to keep the communications open."
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That's it for now - Bob