We evaluate products being advertised here in the Newsletter, and on our Web Pages. If the product lives up to the claims being made in the advertisement, it will have a rating such as "YBFA" at the end of the ad. For a full explanation of our rating codes, send an email to rating@adv-marketing.com.

 Although they do occupy space on your hard drive, cookies aren't all that bad. They may, in fact, be useful.

These small text files, stored on your computer by some websites, generally contain such information as which pages you've visited on the site. They may also, for sites that require them, contain your logon name and password.

So when and if you ever forget a logon name or password, just consult your cookie file. Chances are, the information you need is at your fingertips! To access individual files, just click on "Cookies" in your browser's directory.

A different "Tip of the Day" is published 5 days a week, Monday thru Friday. These "Tips" are designed to help you use your computer more effectively when surfing the net. If you would like to receive your "Tip" each day, send an E-mail to tips@adv-marketing.com with subscribe to tips in the body of your note. Back "Tips" can be viewed at our Web Site at http://adv-marketing.com/business - click on "Tip of the Day".

Welcome to those who have recently subscribed to this Newsletter. We have over 5,000 subscribers who receive this every Tuesday evening. At the end of this Newsletter are instructions on how to "unsubscribe" if you don't wish to receive it in the future.

 ** Greg Landry's "Fitness-Tip-of-the-Week"

** Special Article: "Different Options for Web Pages" by Bob Osgoodby

** "Biz Tips" by Dr. Kevin Nunley - this is a weekly feature in the Newsletter - This week - Sync Up Marketing and Sales

** A little levity: Top 50 oxymorons

** Items of Interest: Your Home Office

** Questions/Answers: A subscriber has a question on News Group Tools

** Upcoming Events: Next Week - "The Ice Cream Cone" by Rick Beneteau

** Article for this edition: - "SELL WIDE, SELL DEEP" by Kevin Nunley

** Technology: SOFTWARE FLAW EXPOSES SOME E-MAIL PROGRAMS TO VIRUSES

** "Buy-Swap-Sell" - no charge for a listing here. Send it to me with "Buy - Swap" as the title of the E-mail. No opportunities or commercial ads will be accepted. Five lines of 60 characters per line maximum including spaces and your E-mail address

 Ready for some quick weight loss? No, no, no... I'm not talking about crazy diets or pills, powders and potions! I'm talking about giving your metabolism a "Super-Boost"(tm)! You can do it with two aerobic exercise sessions per day... walking briskl y, jogging, cycling, swimming, aerobic dance, rowing, etc. Ideally you should do 30+ minutes in the morning and 30+ minutes in the afternoon or evening. This will send your metabolism through the roof! :)

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Author and exercise physiologist, Greg Landry, M.S., publishes a FREE email newsletter, "Fitness, Health, & Weight Loss". To start your free subscription, send any email message, mailto:Fitness-on@mail-list.com or visit http://www.Landry.com

So you are about to make the plunge and set up your very own web site. Now the very first concern you might have is how do you do it. Well, you can either "do it yourself" or hire someone to do it.

The "do it yourselfer", assuming no prior knowledge, faces a fairly large learning curve. While there are a number of packages such as "Netscape Page Composer" which can make your job easier, most really don't go beyond basic page construction. Don't get me wrong - I use this package myself when converting this Newsletter to HTML coding for inclusion on our Web Page. But, since all Browsers are NOT created equal, coding which looks great on one Browser might be a disaster on another. The two most popular Browsers are Netscape and Microsoft Internet Explorer. If your coding looks good on both of those, the odds are it will look good on almost any Browser.

So, it is apparent that you must have at least the capability to check your work on both of these. I know, I know, there are templates available with some services such as "Free Yellow" that build the page for you. But honestly, do you want to have a page that gets beyond the basics if you want to attract people back to your site? For an example of a web site created completely by a template, go to the web page of my grandson (he is 12) at: http://www.freeyellow.com/members3/jplatacz/ - not bad for a personal site. And while there, drop him a note - he would be thrilled!

Do you have scanning capabilities available to you? If not forget about using your own images or logo on your web page.

Are you going to rely on your ISP for their "Personal" Web Pages that many provide? What if they go "belly up" or the service deteriorates? While you can re-create your pages someplace else, how do you let your current customers know about your new URL? How about those thousands of business cards that are already in the hands of your customers and potential clients - not to mention copies of your letters in their files which now have the wrong URL? Many people look at personal web pages as "tacky" for use in a business environment. And, as I previously stated, some search engines will not accept submissions from personal web pages.

So what are the alternatives? The first is to secure your own domain name through the Internic. The cost to the Internic is $70 which covers your registration for two years. But that is just the beginning - you can't use your own domain name on an ISP such as AOL, Prodigy, etc., so you must either go with an ISP that allows the use of your own domain, or contract with a company that provides web space. Typically, this will cost $25 to $50 per month, although for full services the rate can go a lot higher. The biggest advantage here is that you can place your web pages anyplace that you wish and still maintain your existing URL. Since the pages are not ISP dependant, you can use any service you wish. Your E-mail address stays the same and you can "redirect" your E-mail to the mailbox of your current ISP. Any E-mail sent to me at bob@adv-marketing.com is automatically "redirected" to my current mailbox at Prodigy. If I changed from Prodigy to another ISP, it would be a simple matter to "redirect" the mail to the new address.

The second alternative is to get a sub-domain name such as I use. I use the domain of Advanced Marketing which is http://www.adv-marketing.com with the sub-domain of "business" - http://www.adv-marketing.com/business which really doesn't have any content in it at all. What that URL does is to "redirect" you to my real URL. Now if my real URL was on a personal web page, visitors to my Web Site would not have to be aware of this.

I maintain personal web pages on Prodigy Classic, (http://pages.prodigy.com/business/) Prodigy Internet (http://pages.prodigy.net/yourbizweb/) and In Jersey - a local ISP (http://nj5.injersey.com/~mailman/). My content is spread over all of these. The cost of this is $36 per year. This is a highly affordable option. I have a professional sounding URL which is not ISP dependant, and I can submit my URL to all of the search engines.

Bob - bob@adv-marketing.com

Sync Up Marketing and Sales

 I recently heard a sales expert say, "Increase sales by making sure the sales force is aware of your marketing."

Good point! I thought of a recent trip to the local electronics mega-store to shop for a new computer. I went only after spending quite some time leafing through their major circular in the Sunday paper (no telling how many thousands they paid for that!)

The models, stats, and prices listed in the circular made it apparent that these guys were worth checking out.

Upon arriving at the store, a sales person eventually strode up and asked all sorts of vague questions about what I was looking for.

The sales person would have done better if he had simply guessed that their mighty marketing piece had brought me in. He should have launched into telling about the advertised models.

Many times, a good ad combined with the recommendation of a sales person will make the sale.

Next time you're talking to a prospect, bring up the things you advertise.

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Kevin supplies marketing advice, copywriting, and web design fast and at low cost. Ask for his free report. DrNunley@aol.com or (801)253-4536. See all his articles at http://www.DrNunley.com

 If you have something humorous to share with us, please send it to me by E-mail.

 Top 50 oxymorons

50. Act naturally
49. Found missing
48. Resident alien
47. Advanced BASIC
46. Genuine imitation
45. Airline Food
44. Good grief
43. Same difference
42. Almost exactly
41. Government organization
40. Sanitary landfill
39. Alone together
38. Legally drunk
37. Silent scream
36. British fashion
35. Living dead
34. Small crowd
33. Business ethics
32. Soft rock
31. Butt Head
30. Military Intelligence
29. Software documentation
28. New York culture
27. New classic
26. Sweet sorrow
25. Childproof
24. "Now, then ..."
23. Synthetic natural gas
22. Christian Scientists
21. Passive aggression
20. Taped live
19. Clearly misunderstood
18. Peace force
17. Extinct Life
16. Temporary tax increase
15. Computer jock
14. Plastic glasses
13. Terribly pleased
12. Computer security
11. Political science
10. Tight slacks
9. Definite maybe
8. Pretty ugly
7. Twelve-ounce pound cake
6. Diet ice cream
5. Rap music
4. Working vacation
3. Exact estimate
2. Religious tolerance
1. Microsoft Works

Ergo Tips:)

(We recommend that you consult your own physician regarding specific problems. These answers are for general informational purposes only.)

Hi and welcome. A reader has asked "is there anything else in the vitamin world that we can or should take to help with the radiation problem of electronic appliances, etc. such as computer screens?"

Dr. Murray Grossan, http://ent-consult.com, recommends taking an antioxidant formula. These usually contain beta- carotene, vitamin C, vitamin E, selenium, zinc, copper, and magnesium.

Thanks for reading us and for your questions. Please send your questions to medpad@evansville.net. Sorry, but due to the number of questions we receive, we cannot answer each one personally. Please look for your answer in future issues. ET:) is sponsored by http://www.evansville.net/~medpad

Ginny Grein - medpad@evansville.net For information on the newest innovation in women's sanitary products, check out my homepage @ http://www.evansville.net/~medpad.

 Hello,

I'm a subscriber to your e-zine (which I enjoy very much by the way) and I have a question for you. For working with Newsgroups (eg. posting to both individual and multiple newsgroups, downloading, keeping organized, etc.), which program or programs would you recommend? And how do I get a copy of this?

Thanks and take care! Grant at: gfuergut@kamloops.net

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Grant - I moderated a Newsgroup for a number of years, and the only tools I used were those available on my Browser (MIE) - I know there are offline tools that you can use - there are tools available on Prodigy Classic for example. Perhaps some of our subscribers can help here for other alternatives.

Bob

 Hi Bob,

When I went to the FREEBIE page to look for "How to Write Attention Getting Advertisements", I only found the book on search Engines.....What am I doing wrong?

Thanks, Betsy at: betsy_13@yahoo.com

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Betsy - it is there - when the "Freebie" Page displays, hit "refresh" from the top bar. You should then see the article. You may wish to also check the options you are using for Temporary Internet Files. I recommend that you select the option to check for newer versions of stored pages every time you start your browser.

Bob

 "The Ice Cream Cone" - a motivational article by Rick Beneteau

Here's one of the most durable marketing rules, one that's been around for years. It's good advice for any business. If you want to sell lots of products and services, if you want to expand your business with loads of eager new customers--sell wide , sell deep.

Let's look at this timeless rule of good marketing. It's full of ideas and inspiration that can fatten your pocketbook rather quickly. The best ideas are ones that help you work smarter, not harder. Here's how "sell wide, sell deep" works.

"Sell wide" means offering lots of products or services that follow a basic theme (for example: all things offered by a printer). "Sell deep" means finding lots of good variations on a successful product.

Let's say you have one product or service that customer after customer is ready to plunk down money to buy. You start thinking "If I had ten products just like that one I'd get rich." If you've got a glazed donut that is the hottest breakfast item on your downtown lunch cart, why not expand on the idea? Offer a glazed with frosting. Then offer those frosting flavors in chocolate, maple, strawberry, maybe even cherry. That's selling "deep."

Now offer different kinds of donuts and related items like muffins and coffee. Give your customers choices of old- fashioned donuts, cake donuts, buttermilk, donuts with sprinkles, and donuts that commemorate an upcoming holiday. That's selling "wide."

Many businesses find a big increase in revenue when they introduce customers to a low-priced product, then step them up to increasingly more involved and expensive products or services. Customers are ready to spend more for more advanced services as they come to trust and rely on you.

If you aren't able to provide extra products or services yourself, contract with others to provide them for you. Many web site owners swear by their "back page" items. You can easily offer your customers lots of products and services supplied by others at very little cost to your own company.

How To Find a Winner...Then Go Wide and Deep.

All businesses start out with some idea of what they want to sell. In the beginning you develop a few promising products and services and put them out there to gauge the public's interest. Some products work, others don't, and sometimes you get a request out of left field that turns into your most important profit source.

When I started my business, I thought that handing out marketing advice would be my bread and butter. Before long, someone asked me to write a press release. It never occurred to me to be in the press release business, but as soon as I put "writes press releases" on my web site, I got dozens of orders. Presto, a new profit source. I expanded it into lots of customized variations. Press releases to be sent via email, releases for regular mail, releases intended for major magazines and newspapers, and releases intended for email newsletters. The product line soon went wide and deep, much to the delight of clients who were looking for just the right service tailored to their needs.

Listen closely to what your customers and prospects are saying. When they talk about a problem they have, think of it has a hint for another product or service you can offer to solve that problem. Those unexpected suggestions are your most important opportunities.

Simple Research Gives You A Head Start.

You don't have to wait for customers and prospects to suggest new products and services. Ask them in clever ways that get them thinking for you. "How did that work for you? Was it as effective as it could have been? What problems are you having that we might be able to solve for you?" Customers can often see things that people inside the business don't realize.

You've seen people conducting surveys in the mall. That kind of research isn't very good from a statistical standpoint. You can't get reliable numbers and percentages from it. However, you CAN use simple research to get ideas for new products and services. Just like some restaurant chains, give customers a short questionnaire to fill out. Have them leave their comments for improvements or new services. Reward them if you can with a discount or free offer.

Home-grown research, from entry forms on your counter to spending time on the phone with a prospect, can show you new ways to expand your successful products and services. Sell wide, sell deep to make more money.

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Kevin Nunley provides marketing advice, copy writing, web design, and nine kinds of press releases. Reach him at DrNunley@aol.com or 801-253-4536. Read all his articles at http://www.DrNunley.com Ask for his free report on low-cost marketing.

SOFTWARE FLAW EXPOSES SOME E-MAIL PROGRAMS TO VIRUSES
A security flaw found in several of the most widely used e- mail programs (Microsoft Outlook Express, Microsoft Outlook 98, and Netscape Mail) could be used by malicious persons to send computers using those programs a virus that could destroy or steal data and could cause those computers to crash. The flaw, which is known as a buffer overflow error, occurs when a program fails to check the length of each character string. This failure means that a string too large to fit into an allotted memory location will lock up the program and fool the operating system into running attacker code in its place. Whereas, new languages such as Java have built-in safeguards to prevent this kind of programmer error, older languages such as C and C++ do not. Computer security specialist Steven Bellovin says, "C makes it too easy to slice your fingers off, and programmers all over the world are doing so with great regularity."

 Direct TV 18" Satellite Dish with remote control & digital receiver. Brand new. Never been used. Gift Certificate. $175.00. Call me at 605 642 2838 or mailto:blemke@dtgnet.com for information.

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 POOR ROLO is now being read in 12 countrys. Loaded with freebies. Thoughts to brighten your day. Windows 95 computer tips. Gain hard drive space. Trivia----Riddles---Giveaways. Letters to the Editor. First Amendment free speech rights protected. POOR ROLO's E-MANAC is quick reading. No long harangues. Read in 3 minutes (guaranteed) To subscribe: mail to: <> Enter SUBSCRIBE in the body of your message.

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 Postcard Swap - if interested in swapping or selling postcards of Lighthouses, New Jersey, Boats, Planes, Bridges, or anything of interest, E-mail to YJRM21D@prodigy.com

This is a moderated mailing list available for your use on the Board. I am the only one who can post information to it, so you won't be bothered by a bunch of solicitations if you belong.

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That's it for now - Bob