Internet Tip of the Week - by Bob Osgoodby
Who Is Making Money On The Web?Can you make money on the Web? If you listen to the people
selling bulk email addresses, you are sure of it. In the cold
light of day however, the only people making money from this
operation are the people selling the addresses. But the
unsuspecting queue up and plop down their hard earned cash only
to find that 15 million people really aren't interested in buying
their program.So where are they going wrong? They may not have a product or
service that is of interest to anyone, let alone 15 million. Butthe hucksters who promote this, compare it to a "scatter gun" and
say you will "hit" some prospects. "One tenth of one percent",
they claim, "could bring you hundreds of thousands of dollars".A cursory examination of the web will reveal numerous programs
that consist primarily of people trying to sell something that
they got hooked on. Basically they are trying to recover their
money by finding other suckers that are just as dumb as they
were.Are there good programs on the web? Sure, but for goodness sake,
use some common sense. Just because it is on the web doesn't
make it an automatic money generator. You have to have a
product, service or opportunity that will pass the basic
credibility test. If people don't think it is a good deal, they
will simply "click away".Who is making money on the web?
Unless you have very deep pockets, like the big guys, forget the
national rollouts. These guys sink millions in their web sites,
and for every one that succeeds, ten fail - and these guys have
deep pockets. If you can't afford to open a Walmart as a
traditional business, what makes you think you can compete with
them on the web? They have advertisements for their web site on
prime time TV, in magazines and during the summer, on banners
towed behind airplanes.But there are people making money - they have found their "niche
market". So what is your niche? Is there something that you know
a lot about, or can you produce a product of interest.If you want to make a living on the internet, you must find your
niche. How about informational products? These cost little to
produce and can be a profitable enterprise. While it helps if
you have some writing ability, there are plenty of others who
do, and might be amenable to bundling their products for you to
sell.One of the things that always frustrates someone who does have a
product, is the lack of time to sell it. Why not approach a few
people who do have a good product, and offer to have them
represent them for a piece of the action? Someone who has an
existing "mall" might be a good candidate. Since you will be
controlling the delivery of the "goods", it will be pretty hard
for them "beat" you out of the money due.Everyday someone tries to sell me something. If I get two or
three offers from them in a row, I immediately create a filter in
my email program to automatically transfer them to "Trash". Once
the "junk" is weeded out (you know, the people shooting for 15
million) I do actually read the rest. I have read interesting
offers and bought as a result of getting them. But the offers
read, and ultimately purchased from, were in (you guessed it) a
niche market. There are people selling things on the web that are
not available anyplace else.Finding a niche is key on the "net". Those that do, with
reasonable advertising, can carve out their niche, and enjoy the
benefits. Those that don't, like "Monty Python", will continue
searching for their "holy grail".-----
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