Internet Tip of the Week
by Bob Osgoodby
Doesn't Have a ClueThis is a real life story, so bear with me while I give some
background information.We have a "free ad" section at our web site where people can
place an ad for their business. Ads are submitted weekly and
published on the web. Now, to place viously didn't proof their copy before submitting the
ad.Another ad promised huge earnings, but gave no contact
information. Not a web site URL or an email address to be
found. Guess they figure it is so powerful an offer, we will
"beat a path to their door" - another waste of time."Make Money! Turn $10 into $40,000 CASH like I did" - but wait,
this guy is using a free email account. If he's making all that
money, wouldn't you think he could afford one for about ten bucks
a month - maybe he is saving all those $10 bills so he can earn
$40,000 CASH with each one."You can make 500% Profit without investing any money" - need I
say more!“Online Pharmacy - No Perscription Needed” – I knew the medical
profession had handwriting that was difficult to decipher, but I
thought they could at least spell. Run, don’t walk to the nearest
delete key on this one."Tired of the "Rat Race"? Free online training and no capitol
needed!" Did this guy mean "capital"? I'll hang on every word
he has to say."Exciting,EasyandProfitable" - guess this person never learned
how to use that big bar on the bottom of the keyboard. I think
you see where this article is going.If you are going to advertise a business on the web, and you
present less than a professional image - you're not going to do
business - period. If you present yourself like the above
examples, enjoy your "walk on the quiet side". Most people are
not idiots, and I'm sure the authors of the above ads are not
either. But why give that impression? I sure wouldn't do businesswith any one of them.
I read another ad for Web Design and the HTML coding in his ad
was wrong. That surely built a lot of confidence in his abilityto design web sites for me.
Most people scan poorly constructed ads and simply "click away".
Guess they feel like I do. If you don't care enough to write a
credible ad, why should I think you'll care about me if I buy
from you?Many people rely too heavily on the spell checker on their
computer. This is a mistake. After you do spell check, getsomeone else to read it. When writing something, many times you
get so close to the article, you miss mistakes that someone else
would quickly find. Many words that are being used incorrectly
will pass spell check.Remember - you usually get only one chance to make an impression
when someone sees your ad. If it is well written, and has an
attention getting headline, you just might make that sale. If you
want to do business on the web, get serious or people will come
to the conclusion that you are someone who "Doesn't Have a Clue"
and look elsewhere.-----
Bob has been publishing online since 1996. All the “tricks of the trade” are contained in his latest E-book. Learn how to avoid being shut down by your ISP for Spamming, and where to find “E-mail friendly ISP's. Learn which software packages are available to easily manage and distribute your email. For more information - http://www.adv-marketing.com/business/handbook.htm
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