Internet Tip of the Week
by Bob Osgoodby
Low Key MarketingEmail marketing, if done correctly, is one of the most effective
network marketing tools available. Now I am not condoning "spam"
which is a practice widely used today. Spam is the sending of
information (usually an ad for a product, service or opportunity)
that the recipient did not request. Sending the same message to
thousands of people, whose addresses were either purchased from
someone or harvested from the Internet is frowned on by most
people and illegal in some States.If you build your own email list and it contains people who have
done business with you in the past, that can be an extremely
effective marketing tool. Someone who has done business with you
in the past, is more likely to use you again if your product or
service was up to expectations.With the ongoing wave of email viruses going around, people are
becoming more and more reluctant to open email from strangers.
If there is an attachment that could very well contain a virus.
The only attachments that are normally safe to open are text
files, i.e. ending with a "txt" extension, and images - "gif" -
"jpg". But be very sure that the extension does not end in vbs
such as - jpg.vbs. Malicious hackers might try to fool you into
thinking it is a safe file, but if it has a vbs extension, it
very well might not.With that in mind, here are some highly effective methods to get
your advertisement read:Don't use a phony email address that looks like gibberish or
appears to be coded such as 14sTTy@yourdomain.com - this is a
dead giveaway of spam and will be summarily deleted by most
people.Don't use "URGENT" or "Re: Here's the information you
requested" as the subject if they didn't actually request
information from you. Many people use filters to automatically
put emails with these subjects in their "trash Bin".Don't use an email address such as friend@anydomain.com or
addressed to friend@mydomain.com. I don't know about you, but I
don't know anyone with the name of "friend", and I don't know
anyone (nor care to) who calls me "friend".Never require someone to write you via "snail mail" or call you
(long distance at their expense) to be removed from your list.
This will simply aggravate people who will pay no attention
whatsoever to your ad. Face it - someone who doesn't want to
receive email from you is not a potential customer, and continued
sending of email only aggravates them - the consequences
of this can be far reaching. You should also never send multiple
emails to the same person as that is also aggravating. This
happens most of the time with addresses that are harvested from
web sites without the owners permission.Never begin your email with "Thank you for sending information on
your money making opportunity, now look at mine” or something
similar. People know right up front that this is a "come on" as
most of them who receive something like this are not in business.If your email, has a statement that begins with "This email is
not spam..." or you have a statement that announces "Under Bill
1621 TITLE III passed by the Congress this letter cannot be
considered spam...", bingo in the trash bin it will go.Never make promises that are outrageous, as most people are
smarter than that. If you had to buy a wheelbarrow to bring in
the twenty dollar bills from your mailbox as a result of your
business opportunity, why would you share the secret of how to
do it with anyone else?So how can you use email marketing to your advantage in the
network marketing game? If you do, you will realize the benefits
of this very powerful tool. Build your own mailing lists and
advertise in newsletters and ezines. This will give you a
"targeted" market that will result in business. Spam will get you
very little in the way of business and could potentially get you into
difficulty - not worth the risk.If you keep your product or service in front of your potential
clients on a regular basis, you will soon realize the fruits of
your effort. One of the best ways, surprisingly, is not to try
to sell them on your immediate offering. Get yourself a website
and keep the contents there informative and up to date. Use
email to let your customers know about the new additions, and
give them something interesting to read.Once you get people accustomed to going to your site, the rest is
easy, and this "low key email marketing" will not only be your
best course of action, but will pay dividends.-----
Bob has been publishing online since 1996. All the “tricks of the trade” are contained in his latest E-book. Learn how to avoid being shut down by your ISP for Spamming, and where to find “E-mail friendly ISP's. Learn which software packages are available to easily manage and distribute your email. For more information - http://www.adv-marketing.com/business/handbook.htm
We
Have Zero Tolerance for Spam