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Your Tip of the Day
by Bob Osgoodby

        Today is Monday, March 17th, the 69th day of 2003.
                  There are 296 days left in the year.
              There are 289 Days until Christmas and
             Today is . . . Wearin’ O’ the Green Day
On this date . . . Camp Fire Girls organization announced by
                 Mrs Luther Halsey Gulick (1912)
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                          In this Issue
** Tip Of The Day Drag & Drop
** Today's Highlight in History - First St. Patrick's Day parade
** Food For Thought By Dr. Kevin Nunley - More Harm Than Good
** Trivia
** Technology News Facial-Recognition Software Tests Released
** Power Quotes by Kevin Eikenberry
** Woman in Business - 11 Quick (and Good) E-zine Content
                          by Alexandria K. Brown
** Grins - Severe Thunderstorm
** Publications of Interest
** "Cooking for the Empty Nest" - Corned Beef
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                          Tip of the Day
Drag & Drop
If you can put a shortcut to your printer on your desktop, you
can then just drag & drop a document on it to print it. The
associated program will open the document and it will send the
document to the printer. After it's done, it will automatically
close the program for you.
Here's how to put a printer shortcut on your desktop
(win 95/98/ME/2000)
1. Open the My Computer icon on your desktop
2. Open the Printers folder
3. Drag the icon for your printer to the Desktop. Windows will
   ask if you want to make a shortcut, tell it yes.
For Windows XP
1. Hit the Start button, Control Panel, Printers
2. Drag your printer to the desktop. A shortcut will be created.
                               Bob
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                         Today in History
On this day in 1762, in New York City, the first parade honoring
the Catholic feast day of St. Patrick, the patron saint of
Ireland, was held by Irish soldiers serving in the British army.
Saint Patrick, who was born in the late 5th century, was one of
the most successful Christian missionaries in history. Born in
Britain to a Christian family of Roman citizenship, he was taken
prisoner at the age of 16 by a group of Irish raiders who
attacked his family's estate. They transported him to Ireland,
and he spent six years in captivity before escaping back to
Britain. Believing he had been called by God to Christianize
Ireland, he joined the Catholic Church and studied for 15 years
be fore being consecrated as the church's second missionary to
Ireland. Patrick began his mission to Ireland in 432, and by his
death in 460, the island was almost entirely Christian.
Early Irish settlers to the American colonies, many of whom were
indentured servants, brought the Irish tradition of celebrating
St. Patrick's feast day to America. The first recorded St.
Patrick's Day parade was held not in Ireland but in New York City
in 1762, and with the dramatic increase of Irish immigrants to
the United States in the mid-19th century, the March 17th
celebration became widespread.
Today, across the United States, millions of Americans of Irish
ancestry, celebrate their cultural identity and history by
enjoying St. Patrick's Day parades and engaging in general
revelry.
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               Food for Thought by Dr. Kevin Nunley
Be sure that specialties and samples you give away are
something you would wish to have your name on. If it looks too
cheap or inappropriate, it may do more harm than good. Don't give
away anything that will break easily or quickly.
"See Kevin's 10,000 free marketing ideas at http://DrNunley.com
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                              Trivia
An adult mouth has an average of 9-10,000 taste buds and the four
primary tastes are: bitter, salty, sour and sweet. The sensation
of spiciness (caused by hot food) is accomplished by a
combination of some of the primary tastes.
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                         Technology News
Facial-Recognition Software Tests Released
According to test data released by the federal government,
facial-recognition systems have become significantly more
accurate and reliable since 2000.
The tests, which were overseen by the National Institute of
Standards and Technology and covered products from 10 companies,
also showed, however, that in certain conditions the accuracy of
the systems dropped to 50 percent. In "reasonable, controlled
indoor lighting," the best of the systems was able to correctly
match facial images with those in a database 90 percent of the
time.
The results are expected to support efforts to add facial-
recognition systems, as well as other biometric identification
technologies, in situations where security is vital, such as at
airports.
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                  Power Quotes by Kevin Eikenberry
"No power on earth can impede your progress as surely and
implacably as you can."
- Colin Turner, Author
>From the book, "Born to Succeed"
Questions to Ponder
How am I impeding my own progress today?
What is one thing I can do now to remove this impediment?
-----
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                     Women Working From Home
                11 Quick (and Good) E-zine Content
                      by Alexandria K. Brown
Publishing an e-zine is the ideal opportunity to showcase your
business. By sharing your knowledge and expertise, you build
credibility as an expert, while spreading the word about your
services and products.
While I'm sure that sometimes you have dozens of content ideas, I
bet other times you find yourself staring at a blank computer
screen, grumbling that it's publishing time again. Well, have no
fear! Here are 11 quick (and good) content ideas for when you're
in a pinch.
1. Give real-life examples.
Describe a problem you've solved for a client/customer, and use
that as a springboard to offer more general advice. Show your
readers how you've helped customers address challenges - "case
studies" if you will. This positions you as the expert in you r
readers' minds more than your coming out and saying so.
2. Think of three areas in which you'd like your clients to think
   of you as a resource.
Now develop content in those areas. For example, as a
professional copywriter, I really enjoy working on Web sites. To
help encourage my clients and prospects to hire me for these
projects, I published several articles on how to write Web copy
that sells.
3. Read industry publications for ideas.
Are there any hot issues in your field right now? The more
controversial, the better. Don't be afraid to offer your own
opinion - your readers want to know it. After all, YOU are the
expert! ; )
4. Jot down 8 questions your clients have asked you in the past.
You know, the ones they ask you over and over. Answer each in a
short article. If you publish weekly, that's two months' worth of
content, right off the bat! And if you can't think of any
questions, send all your current clients/customers a quick
e-mail, asking them what topics they're most interested in
learning more about.
5. Learn anything neat lately from an industry conference,
   workshop, seminar, or insightful article?
No one says you have to reinvent the wheel of information! Pass
on any gems of advice you've learned elsewhere - just give them
full attribution. Or give your opinion of the event or article
itself - your readers will appreciate your frankness.
6. Offer a list of your top 5 or 10 tips on a certain subject.
It's much easier to bang out a list of tips than to put together
a real article. Of course, the tips can evolve into an article if
you wish! Be sure to list your best tip first, or at least close
to the top. (If you "fire your biggest gun" last, you risk losing
your audience before they get to the good stuff.)
7. Interview associates whose expertise would interest your
   readers (while not competing with yours).
E-mail interviews are incredibly easy to do. Just send your
interviewee 3 to 5 questions via e-mail, edit their answers, and
have them approve the final version. Be sure to give them a short
plug in your e-zine as a thank you. (A one-sentence descrip tion
of their business, phone number, their Web site URL, and e-mail
address should be fine.)
8. Recommend books and resources that you use, and offer full
   reviews on them.
In one issue of "AKB MarCom Tips," I featured reviews of my
favorite four copywriting resource books. I then later posted
them at my Web site. (If you're interested, you can see them at
http://www.akbwriting.com/akbresources.html).
9. Invite readers to write you with their own questions, and
   answer one in each issue.
Right after their question, publish the person's name, business,
e-mail, and Web site address. They’ll enjoy the
attention/publicity!
10. Invite readers to send in profiles.
Ask them to tell you about themselves - their names, businesses,
locations, and how they use the information gained in your e-
zine. Feature one profile in each issue or one every few issues.
11. When all else fails, borrow an article!
There are dozens of Web sites offering hundreds of articles that
you can use in your e-zine. The articles are free and available
for you to use immediately. The only catch is you're required to
leave the entire article intact, including the author's
promotional information.
Here are three places to check out for free content:
Business Article Announce List --
http://groups.yahoo.com/group/aabusiness
EZ Ad Success - http://www.ezadsuccess.com
Marketing-Seek.com - http://www.marketing-seek.com
One last note: Keep in mind that if your e-zine's main objective
is to get you more clients and customers, you should NOT feature
other writers' articles more than once in a blue moon. Showcasing
other professionals on a regular basis undermines the idea of
establishing YOU as the expert in your readers' minds.
(c) 2003 Alexandria K. Brown
-----
Alexandria Brown, a.k.a. "The E-zine Queen," publishes the FREE
biweekly "Tips from the E-zine Queen." PUBLISHERS: Learn how to
write irresistible content, promote your services/products, and
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                              Grins
Severe thunderstorm
-=-=-=-=-=-=-=-=-=-=
A passenger jet was suffering through a severe thunderstorm. As
the passengers were being bounced around by the turbulence a
young woman turned to a minister sitting next to her and with a
nervous laugh asks,
"Reverend, you're a man of God, can't you do something about
this storm?"
To which he replies,
"Lady, I'm in sales, not management."
-----
When young Jose, newly arrived in the United States, made his
first trip to Yankee Stadium, there were no tickets left for
sale. Touched by his disappointment, a friendly ticket salesman
found him a perch near the American flag. Later, Jose wrote home
enthusiastically about his experience.
"And the Americans, they are so friendly!" he concluded. "Before
the game started, they all stood up and looked at me and sang,
'Jose, can you see?'"
-----
Q. How can you tell if an Irishman found a $10 bill?
A. Smell his breath.
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                   "Cooking for the Empty Nest"
                        Recipe of the Week
                          by Susan Kemp
We couldn’t let Saint Patrick’s Day go by without a recipe for
Corned Beach. This one is just a little different than the
standard fare.
1 pound corned beef brisket
1/4 cup brown sugar
1/4 (12 fluid ounce) can or bottle Irish stout beer
Directions
Preheat oven to 300 degrees F (150 degrees C).
Rinse the beef completely and pat dry.
Place the brisket on rack in a roasting pan or Dutch oven. Rub
the brown sugar on the corned beef to coat entire beef, including
the bottom. Pour the bottle of stout beer around, and gently over
the beef to wet the sugar.
Cover, and place in preheated oven. Bake for 2 1/2 hours. Allow
to rest 5 minutes before slicing.
During the last hour, you may put vegetables in the roasting pan
as well. Try a wedge of cabbage, new potatoes, onion, carrots,
etc. You may need to add a little more beer with your vegetables.
-----
If you have a favorite recipe that you would like to share,
please send it to bob@adv-marketing.com?Subject=Recipes Be sure
to read back recipes of the week at:
http://adv-arketing.com/business/frtest.htm
and Click on "Recipe of the Week".
Yours in cooking - Sue
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         Disco is to music what Etch-A-Sketch is to art.
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That's it for now
Best Wishes
Bob Osgoodby
Copyright - 2003

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