Internet Tip of the Week
by Bob Osgoodby
by Bob Osgoodby
Today is Saturday, September 3rd, 2005
It is 246 days since the first of the Year
There are 119 days left in the Year, and
There are 112 Days Until Christmas
Today is... South Carolina Applefest
On this day... John Ridgeway &
Chay Blyth completed the 1st
rowboat trip across the Atlantic Ocean (1966)
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In this Issue
** Internet Tip of the Week by Bob Osgoodby – Out of Control
** In the News – Student Sues Online Term-Paper Vendors
** Featured Article – How to Avoid a Business Naming Disaster by Marcia Yudkin
** Biz-Tips by Dr. Kevin Nunley – "I'd Like To Help You Sell!"
** Humor to Start the Weekend – Golf Meditations
** Something to Think About by Jan Tincher
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Out of Control
by Bob OsgoodbyAre you in control of yourself; your destiny; your business? There are many warning signs that you might not be, but many times they go unheeded. To be in control of anything, you must first be in control of yourself.
If you are working out of your house, it is easy to "lose control" and slip into bad habits. You must exercise the same discipline that would exist in an office, where you had to arrive at a certain time in the morning, and work a full day.
While you can basically start your day, and end it when you wish, you must maintain some semblance of discipline. Simply being there for a certain number of hours is not the answer, if those hours are not productive. But the beauty is that you do not have to have a regular schedule.
If your business is people oriented, you have to be available when your prospective clients are available to you. If it is product oriented, it really makes little difference when you work. Some people are morning people and achieve their best productivity then - so do it then. Others are "night owls" and that is their best time.
If you aren't in a situation where you have to be available during certain hours, pick whatever works best for you. A better way is to establish goals to meet. If you meet your goals each day, it doesn't matter when you accomplish them. Personally, I prefer to meet all of my daily goals in the morning when I'm fresh, and then, do what I wish for the rest of the day.
You should establish your goals for each day. The best thing is to write them down, and print them out so you can review them. Always leave a bit of extra time for the unexpected. For example, you should first check your email in the morning to resolve any problems that might have "cropped up" over the night. Then, meet your goals established for that day.
Does this mean that you must meet your goals every single day? No - rather it is a guide. If there is a cook-out planned with company coming over, should you ignore your guests just to meet your goals? Of course not! But those goals have to be met under any circumstances. While you can delay them for a day, the next day you will find yourself with a double load. I prefer to try to meet goals that I know I won't meet on a certain day in advance. That way, I can relax in the social session without having that "Sword of Damocles" hanging over my head.
Let's take a real life example. Suppose you are in network marketing, and of course one of your goals should be to enroll new recruits. This can be done a number of ways, and making calls to new prospects will be one of your daily chores. Set a goal of how many calls you will make on any given day. Once you meet that goal, you can either do other things to promote your business, or simply relax. If you "goof off" however and don't meet that goal for whatever reason, you are only hurting yourself if you don't make it up.
Personally I prefer working seven days a week. Granted, I don't work a full work day, but by spreading the work out like this, it gives me a lot of free time everyday. Others might prefer having definite days off, but you have to adjust your goals accordingly. In other words, if you are going to work out of your house, and have all of its benefits, you have to be in control.
If you are "out of control" your home business will not prosper, and you just might find you have to return to that regular job, from which you so desperately tried to escape.
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In The News
Student Sues Online Term-Paper Vendors
A graduate student has filed a lawsuit charging three online vendors of term papers with selling a paper she wrote without her permission.
Blue Macellari is currently pursuing graduate degrees at Johns Hopkins University and Duke University. The paper in question, which was written when she was a student at Mount Holyoke College, was posted on Macellari's personal Web page in 1999 but turned up for sale on DoingMyHomework.com, FreeforEssays.com, and FreeforTermPapers.com, all of which are owned by an Illinois company called R2C2. Macellari said she did not give her permission to use the paper, which itself could violate honor codes at Johns Hopkins and Duke. John Palfrey, law professor at Harvard University and executive director of the Berkman Center for Internet and Society, said that the defendants will have difficulty prevailing if Macellari's complaint is accurate.
On the question of whether the action would have an appreciable effect on the sale of papers online, Palfrey was less optimistic. Comparing Macellari's lawsuit to similar actions to limit spam, he noted that spam continues to grow unabated. "It’s hard to bring enough spam lawsuits to make a big difference," he said.
How to Avoid a Business Naming Disaster
by Marcia YudkinAn entrepreneur of my acquaintance, in a rush to get his new company up and running, launched his new online publishing venture with a press release and great industry fanfare. Not three days later, he received the kind of letter business owners dread: a cease-and-desist request from the lawyer for a company that said the name of the new venture infringed on their trademark. Ouch!
My colleague held emergency brainstorming sessions with his cronies, registered a new domain, announced the name change, only to receive a barrage of criticism from British and Australian colleagues that for them, the new name had negative and even somewhat obscene connotations. He changed the company name and corresponding URL again. Quadruple ouch!
The moral of the story: Names matter. In your inventor’s zeal for getting the technical stuff right, don’t leave a blank for the company name and then pick one at the last minute. Take the time to choose a business name that has these characteristics:
* Suggests the content or subject area of your business * Has pizzazz * Makes a positive impression on your target market * Can be easily spelled and pronounced * If the company will mainly do business online, corresponds to an available domain * Is legally available for use
Tips for Brainstorming Names
A comprehensive, free guide to brainstorming a winning company name can be found at www.yudkin.com/generate.htm. Another series of steps to follow are these:
1. Find 8-10 company names that you like not necessarily in your own industry.
2. Analyze the type or formation of these names. For instance: Google, Yahoo short, sounds humorous Dr. Pepper, Green Giant based on a fictitious character Done Yesterday, Call Caren! describes a result or says what to do Speedy Muffler, One Stop Frame Shop states the competitive advantage A Quiet Touch, Tranquility Day Spa emphasizes a feeling Queen of Clean, A Hire Authority catchy, uses a meaningful rhyme or pun Riviera Diamonds, Niagara Well Services evocative geographical reference
3. Use the patterns of the names you like to think up new names that fit your line of work, target audience, competitive strengths and personal preferences. Always brainstorm dozens of possibilities, not just a few.
4. Run your candidates through the criteria listed above. Get feedback from trusted friends, clients and colleagues. Select your top choice from those remaining.
Checking the Availability of Company Names
The surest way to avoid getting a cease-and-desist letter is to hire an attorney to do a trademark search. Refer also to these free online resources for business name availability in various English-speaking countries:
United States: http://tess2.uspto.gov/bin/gate.exe?f=tess&state=6da0uq.1.1
Canada: http://strategis.ic.gc.ca/cipo/trademarks/search/tmSearch.do
United Kingdom: http://www.companieshouse.gov.uk/
Australia: http://www.abr.business.gov.au/
New Zealand: http://www.companies.govt.nz/pls/web/dbssiten.main
Name your venture well!
-----
Marcia Yudkin is the author of 6 Steps to Free Publicity and ten other books hailed for outstanding creativity. Find out more about her new discount naming firm, Named At Last, which brainstorms company names, new product names, tag lines and more for entrepreneurs on a budget, at http://www.NamedAtLast.com
Trivia
The yo-yo is the second oldest known toy in the world (only the doll is older), and was born over 3,000 years ago in the days of ancient Greece.
Biz-Tips
by Kevin Nunley"I'd Like To Help You Sell!"
Want to get a leader in your field involved with your business? Offer to help them sell more of their product or service.
Read the biography of any magnate of industry and you will find lots of cases where he or she was approached by an enthusiastic person wanting to help them sell. In many cases, that person went on to become a key executive, affiliate, or supplier, becoming very wealthy in the process.
Helping other people sell their stuff is particularly easy on the Internet. Find a great product or service that isn't being sold widely. Get permission from the owner, then put up a web page or send out an email promoting the product.
Even though we have an affiliate program at DrNunley.com, I have often let people informally resell my services on their sites, charging whatever they please. They may have a niche audience I can't reach or a special personality that helps them sell better than most.
-----
DrNunley's Free Advice! Need help or ideas to promote your product, service, or idea to greatness in 2003? Call or email now for free advice from Kevin and his staff of friendly
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Quote of the Day
Each of us has a spark of life inside us, and our highest endeavor ought to be to set off that spark in one another.
- Kenny Ausubel
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- 10/16
A Little Humor to Start the Week
Golf Meditations
=-=-=-=-=-=-=-=If you really want to get better at golf, go back and take it up at a much earlier age.
When you look up, causing an awful shot, you will always look down again at exactly the moment when you ought to start watching the ball if you ever want to see it again.
The less skilled the player, the more likely he is to share his ideas about the golf swing.
A golf match is a test of your skill against your opponent's luck.
Counting on your opponent to inform you when he breaks a rule is like expecting him to make fun of his own haircut.
The shortest distance between any two points on a golf course is a straight line that passes directly through the center of a very large tree.
There are two kinds of bounces: unfair bounces and bounces that are just the way you meant to play them.
You can hit a two-acre fairway 10 percent of the time and a two-inch branch 90 percent of the time.
Every time a golfer makes a birdie, he must subsequently make two triple bogeys to restore the fundamental equilibrium of the universe.
Hazards attract; fairways repel.
A ball you can see in the rough from 50 yards away is not yours.
If there is a ball in the fringe and a ball in the bunker, your ball is in the bunker. If both balls are in the bunker, yours is in the footprint.
Don't buy a putter until you've had a chance to throw it.
-----
At a naval barracks the enlisted men were being given their shots prior to going overseas. One lad, having received his whole series of injections, asked for a glass of water.
"What's the matter, Mate?" asked the sick bay attendant. "Do you feel light-headed?"
"No, just checking to see if I'm still watertight."
-----
Becky prepared a pasta dish for a dinner party she was giving. In her haste, however, she forgot to refrigerate the spaghetti sauce, and it sat on the counter all day. She was worried about spoilage, but it was too late to cook up another batch.
She called the local Poison Control Center and voiced her concern. They advised Becky to boil the sauce again. That night, the phone rang during dinner, and a guest volunteered to answer it.
Becky's face dropped as the guest called out, "It's the Poison Control Center. They want to know how the spaghetti sauce turned out."
-----
A Police officer had been told by his sergeant that he was to bring up his quota of speeding fines, he decided to park and use his radar gun flashing the cars as they drove by on a busy street.
Well one hour went by then two and no one was speeding.
After about six hours a lone car came speeding by at well over the limit, the officer turned on his lights and siren and pulled the car over.
As the officer approached the drivers window he remarked "I've been waiting for you all day"
The driver replied, "Well I got here as fast as I could"
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Riddle
Why is the letter D like a sailor?
Do you know the answer? Scroll down to find the solution.
-----
Boycott shampoo! Demand the REAL poo!
Publications of Interest
Internet Marketing Trade Journal: Vitally important to everyone making money online! Learn to protect yourself as a business owner & a consumer. We keep folks informed, whether about email issues, or programs to participate in - or to avoid. http://i-Cop.org/t-journal.htm
Feedback - Q&A
Hello Bob,
Like many people, I want to help the victims of hurricane Katrina. I’m really hesitant however to give a donation to one of the organized charities. I’ve heard that only a small percentage of my donation may actually be used to help them.
Marney
-----
Marney – this is true. Your donation goes into their general fund, A portion is used to defray administrative expense which is small in relation to the money they actually distribute. You can however, designate your donation to a specific disaster.
If you are uncomfortable with this, there are other ways you can help. In New Jersey, many people were accepting donations in the form of food, water and clothing, which at their expense, they were taking to the affected areas. We cleaned out our cupboards of all non-perishable food and our closets of clothing we hadn’t used for awhile – packed it all up in boxes and dropped it off at a collection point.
Let’s face it – many people have nothing left, and even the smallest donations of this type can help.
Bob
Answer to Riddle
Because it follows the C.
Something to Think About
By Jan TincherThe only competition you will ever have is in your own Mind.
If you think you are bad, you are bad.
If you think you are good, you are good.
Make a good image. When you have a good image of yourself, it eliminates competition from your life by moving you from competitive plane to creative plane. You make what you are. If you aren't what you want, change it.
You will soon understand that the only competition you'll ever have is in your own mind. If you can accept what you are, or are making of yourself, there is no longer any need to compete.
What are you? What are you thinking?
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Be a success! Let Jan Tincher, Master Neuro-Linguistic Programmer, help you! Great articles, great strategies you can implement immediately! Go here now:
http://www.tameyourbrain.com/success/index1.htm
Change is inevitable, except from a vending machine.
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That's it for now.
Best Wishes - Have a Great Weekend
BobCopyright - 2004
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