Internet Tip of the Week
by Bob Osgoodby
by Bob Osgoodby
Today is Saturday, August 27, 2005
It is 239 days since the first of the Year
There are 126 days left in the Year, and
There are 119 Days Until Christmas
Today is... Banana Lovers Day
On this day... Oil 1st discovered in US
(Titusville, PA; 1859)
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In this Issue
** Internet Tip of the Week by Bob Osgoodby – Twilight of Our Life
** In the News – Cyberscam Continues Apace
** Featured Article – 3 Sources of Content All Affiliates Should Use...by Anik Singal
** Biz-Tips by Dr. Kevin Nunley – The Problem With Those LONG Web Site Letters** Humor to Start the Weekend – Long Lunch
** Something to Think About by Jan Tincher
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- 11/20
Some people grin and bear it.
Others smile and change it.
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Twilight of Our Life
by Bob OsgoodbyMany retired folks are living on a fixed income, and in many cases have fewer financial resources then they envisioned before retirement. There were a number of contributing factors that contributed to this. Some who worked for companies that went “belly up” and lost their pensions, and others who had heavily invested in the dot.com companies saw the value of their stocks plummet.
Some lost their jobs due to outsourcing. Others, such as pilots in the airline companies that were facing financial difficulty, were arbitrarily fired. Now, according to my sources, the average check flight to familiarize experienced pilots to a larger aircraft takes about an hour and a half. Senior pilots, who were also the highest paid, were forced to upgrade. They were given a test that lasted about four and a half hours. In other words, they were tested until they made a mistake, no matter how minor, were fired, and replaced with lower paid pilots.
The airline story is not uncommon in many industries. One company that I did consulting for, fired all their top executives and replaced them with lower paid, lesser skilled employees. This company went from the leader in online services to a minor player today.
Another fellow, a former WorldCom employee, had a 401(k) retirement plan that was worth more than $200,000 and another $200,000 in stock options. When the bottom fell out of WorldCom his stock options became worthless and his 401(k) dropped to $10,000.
Whatever the reason, more and more people approaching retirement age, found themselves in the ranks of the unemployed. Only 1 in 14 people will retire on a comfortable income. Looking for an alternate source of income, many turned to the Internet to help fill this financial void. Little did they know that they were “fair game” for the scamsters that abound in hyperspace.
Enough of this “doom and gloom.”
There are plenty of opportunities to generate income on the Web. While Affiliate Plans and M-L-M’s seem attractive on the surface, unless you are prepared to work them as a full time job, you will not make a whole lot of money.
What you need to find is a niche market. The best bet is to sell information, a product or a service. The key is to find a niche market and try to sell something that is not readily available elsewhere.
An avid gardener in Upper New York grows herbs in her garden, packages and sells them over the Internet. One retired teacher writes “how to” articles, and another buys, sells and trades stamps. A former automobile mechanic has written articles on “easy to do” repairs that anyone can do.
A salesman and his wife travel to Costa Rica and buy jewelry and religious articles for pennies on the dollar. His wife learned some basic web building techniques because of their need to have a website, and turns a tidy profit doing web design for other people.
Almost everyone has something that they do very well. While most people don’t earn enough to make this their sole source of income, they do supplement their earnings to make a real difference in their life style. A few hours of work a day, doing something you enjoy, can make a real difference in the twilight of your life.
FYI -----
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If you submit a FREE ad to our web site, you will receive a confirmation when it is received, and also be notified when it is posted to the web. Ads are normally placed on the web on Thursday morning. Confirmation that your ad was received is no guarantee that it was placed on the web. If you submitted one, you will receive a notice on Thursdays that they have been posted. Check your ad on the web to be sure it is there, and is correct.
Don't forget, it takes 5 to 7 exposures to an ad before you can expect someone to reply. Ads must be renewed each week, but you can join our auto-renew program and we will post the ad for you.
This program costs an outrageous $1 per week. There is a 13 week minimum.
In The News
Cyberscam Continues Apace
A recently discovered identity-theft scam continues to cause problems for Internet users, despite efforts by security firms and the FBI to stop it.
Security firm Sunbelt Software uncovered the scam accidentally while investigating spyware. Sunbelt located an Internet server whose log files contained personal information harvested by keylogging from many thousands of users. The company notified the FBI, and the server was shut down soon afterwards, only to resurface later. Each time the servers are taken down, more of them appear elsewhere. The keylogging software, which is circulated by a computer virus, captures private information from users and transmits it to one of the rogue servers.
The FBI is working to find out who is operating the servers. In the meantime, Sunbelt has developed a tool that searches for the malicious software, which is has named Srv.SSA-KeyLogger.
3 Sources of Content All Affiliates Should Use...
by Anik SingalAs an affiliate, it's critical that you have a website. "Having" a website is not always the hardest part the hardest part is that your website needs to get traffic! So, how do you get traffic?
There is absolutely no question that the best form of traffic is search engine traffic. Search engines can deliver highly targeted traffic that is absolutely free.
The catch?
Well, how do you get search engines to give you traffic in the first place? How do you convince a robotic spider that your website deserves their attention?
One word: Content
Search engines have one primary goal: To serve their visitors with quality content targeted to what their visitor is looking for. A search engine is going to do anything in their power to rank websites based on what think is relevant.
So, in the end, your real job is to find a way to convince the search engines that your website is better suited for a topic than another website in other words you need to better optimize your website for a given keyword that another website.
All in all this means that your website needs content. Day by day the “amount” of content your website needs is increasing. As more websites compete, the search engines are looking for more and more content on your website.
Search engines are giving more credibility, hence traffic, to larger websites with more updated content. They figure that if a website has lots of pages that are constantly updated, it is a more credible website. So, now how does the little guy, an affiliate, compete and keep their website on the top?
3 Sources of Fast and Credible Content
1. Article Directories
Many argue that article directories are bad places to get articles from because of the “duplicate content” penalty that search engines may throw at you. However, what they do not realize is that search engines penalize duplicated PAGES, not content there is a difference.
This means that search engines are looking for duplicate HTML rather than duplicate articles. It is common sense that certain articles and press releases may be placed on multiple places on the internet this has been happening since the beginning of the internet.
However, if HTML is duplicated, then the search engines know that someone is trying to trick them.
Feel free to grab articles from directories, just make sure that you are plugging these articles into your own unique HTML files create your own custom templates.
2. Blogs
Blogs have become extremely powerful lately search engines are devouring them. Why? Well blogs are short for “web log” an internet based journal. Just the title automatically indicates that the blog will be consistently updated.
Blogs are also very clean and simple HTML with easy to follow navigation for search engines. If you have not yet, it is a wise decision to launch a blog on your own website.
3. Product Reviews/Information
Many affiliates who sell physical products or have websites that sell hundreds or thousands of websites argue that they cannot possibly write articles to promote all the products.
So, how do you have meaningful pages of “content” if you sell lots of products and writing articles is too difficult?
Write product reviews or copy/paste information on that product.
If you ever search for an electronic item in the search engines, you’ll find that the top ranking sites are not always articles but are typically just websites that sell that product. Some of them have “reviews” of the product and others just have copied and pasted information from the company.
So, a fast way to get content is to simply “borrow” technical specs and reviews on the product. But remember, put these into your own template (since it is repeated content).
There you have it 3 sources for fast content to help you fill your website with many pages that search engines can index and then refer traffic to.
-----
This article is written by Anik Singal, founder of The Affiliate Classroom. Anik Singal has developed his own affiliate system that helped him earn well over $10,466 in just 60 days. Now, he's looking for a few students to train one step at a time.
http://www.AffiliateClassroom.com/free-course.html
Trivia
The term "Ivy League" wasn't coined by the colleges involved, but by the sports pages of the New York Herald Tribune in the 1930s.
Biz-Tips
by Kevin NunleyThe Problem With Those LONG Web Site Letters
Over the last year or two it has become very popular to sell a product on your web site with a long sales letter. Many of these letters go from 9 to 25 pages when pasted into a word processor.
The trend started when several savvy Internet entrepreneurs noticed that 12 page sales letters work well for regular mail advertising, so why no put a long letter on their web site?
That worked great for some, but it is working less and less for others. Just about every day I hear from someone with a long web site letter that isn't selling anything for them.
I think I know why. How many of you love to read long, long copy on a computer? Not I (and I have to gulp hard to say this since I've got 62 long articles on my site). For those of us who learned to read before the Internet, reading a long newspaper article or a book is OK, but long letters on a computer screen leave us a little cold.
The average web site visitor checks your headline to get a basic understanding of what the page has to offer her. Then she reads the first few paragraphs. If they don't impress her that you've got what she needs, she's gone.
If she IS interested, she will skim down through your copy to catch you major points. If that tells her this really IS something she wants to consider, she'll go back to the top and read the whole page carefully.
We've found that most people read the headline, the first few paragraphs, then skip down to the next several paragraphs that include a bold font. Highlight your key benefits and features for quick reading.
Most of your sales will come from the 17% or so who decide right away that they want to buy the product and don't particularly care about all the details. You might want to put order links at the top, middle, and end of the page, to cater to those customers.
-----
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Quote of the Day
"If you aren't going all the way; why go at all?"
- Joe Namath, Hall of Fame Football Player
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- 10/16
A Little Humor to Start the Week
Long Lunch
=-=-=-=-=-=The Boss asked one worker, "What time did you get back from lunch?"
The employee said, "About a quarter of twelve."
The Boss said, "I saw you coming in at 3 o'clock."
"Well", responded the worker, "Three is a quarter of twelve, isn't it?"
-----
Shortly after the birth of their second child, a husband offered to take his wife shopping for a new dress. He endured more than two hours of listening to her complaints about which figure flaw each dress accentuated.
As she emerged from the dressing room, having tried on the last selection, she asked for her husband's opinion. By this time he had learned just the right things to say.
"It's perfect!" he exclaimed. "It makes your waist look smaller, your legs look longer, and slenderizes your hips."
Just then another lady in the dressing room spoke out. "If there is a dress here that will do that, I'll buy them all!"
-----
A man applies for a job as mechanic. The boss says, "Can you roll your hard hat down your arm and pop it back on your head?"
The mechanic nods, confused.
"Can you play lightsaber with your wrench and another man’s screwdriver?"
"Oh yes," says the mechanic.
"Can you bounce your screwdriver off the cement, grab it, whirl it around and put it in your belt like a gun?"
"Sir, I've been doing that for years!" says the wanna-be mechanic.
"Well in that case, I can't use you. I have 12 men doing that already!" says the boss.
-----
It's the late 1980's, and this technician's boss at a nonprofit agency has a brainstorm.
"He wanted to provide a menu-driven telephone system that would let local boaters and fishermen call in for information on river levels," says the tech.
His further comments: "I was invited to a lunch with the local phone company to discuss it. Being new to the project, I started by asking what percentage of the targeted rural population had touch-tone phone service -- a must-have for menu-driven phone systems. As I remember, the chicken salad was delicious and the project was never discussed again."
-----
Riddle
Bruce, the head dog at the north pole, had three sons. One was
named mo, the other curly.What is the third dogs name.
Do you know the answer? Scroll down to find the solution.
-----
Don’t like my attitude? Send me an email at:
bob@Like_I_Care.com
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Feedback - Q&A
I have been advertising with you on and off for years. I did a Google Search the other day and up popped your Newsletters that I advertised in, with my ad. Do you put all of your Newsletters on the Web in addition to emailing them?
Charles - http://boysitaliansuits.com
-----
Charles – yes I do archive all of the publications. Even if you purchase an ad for a 13 week period, it will be on the web in perpetuity. We do have a sizeable number of readers who read them online. Also, it is great for your “popularity index” that the Search Engines use. Because of the added exposure, you will rank higher in their searches.
Bob
Answer to Riddle
WHAT "is" the third dogs name.
Something to Think About
By Jan TincherWhat do you think about the world? If it is good, that's great. Share your thoughts with those less fortunate.
If it's bad, keep it to yourself until you can change your thoughts. Never voice bad thoughts to people who can't help the situation, because if you do, this may be what happens.
You have coffee with friends. You tell them all about the disaster you've seen on TV. While you're at it, you enlarge on the facts and give your own twist to it -- I mean, we never mean to, but that is usually what happens. Then, in your friends' minds, it becomes worse. They go home and tell their family and friends. The scenario, enlarged even more, is repeated. Women, as a rule -- since they are the peacemakers, take it from there, enlarge upon it in their mind with a lot of what-ifs added, and see their sons and daughters torn from them, and they are already weeping in their hearts. Do you want to be the reason they are going through that? What are you promoting when you talk to people?
If you feel the need to talk about it, talk about the good things that are being accomplished, talk with pride about your faith in the government and your good thoughts for the future. Don't be responsible for disaster that hasn't happened, and that may not happen. Have faith. Share that faith.
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Be a success! Let Jan Tincher, Master Neuro-Linguistic Programmer, help you! Great articles, great strategies you can implement immediately! Go here now:
http://www.tameyourbrain.com/success/index1.htm
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Best Wishes - Have a Great Weekend
BobCopyright - 2004
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