Internet Tip of the Week
by Bob Osgoodby
by Bob Osgoodby
Today is Saturday, August 13, 2005
It is 225 days since the first of the Year
There are 140 days left in the Year, and
There are 133 Days Until Christmas
Today is . . . . Blame Somebody Else Day
On this day ... Gold fields discovered
in Australia (1851)
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- 9/3
In this Issue
** Internet Tip of the Week by Bob Osgoodby – Reality Check
** In the News – Hackers Hit Another University
** Featured Article – Winning the ® Google AdSense War by Willie Crawford
** Biz-Tips by Dr. Kevin Nunley – Choosing A Name
** Humor to Start the Weekend – The Woodcutter
** Something to Think About by Jan Tincher
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- 8/14
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- 8/7
Reality Check
by Bob OsgoodbyEvery time you turn around it seems you see another affiliate program which promises you vast riches. They give you all the sales material you need and even throw in a free web page. How can I lose, one might think. Everything is all set up for me, and all I need is get a bigger PO Box to handle all the checks that will roll in. Your web site will be carried by the search engines, you have the "pre-written" ads ready to go - how can you lose?
A few ads are placed here and there, and the responses "trickle in" but there are few, if any sales. Time for a reality check. If you have seen one affiliate web site for a particular product, service or opportunity, you have seen them all. There are a number of affiliate programs, which have thousands of people who have bit. Why should a person go to your site when they know from the URL (address of your web page) what it is already?
They won't. Am I saying that affiliate program don't work? No - I am saying that the tools they provide "don't cut the mustard". It is a proven marketing fact that it takes 5-7 exposures to your ad before someone might purchase from you. If you have a "canned" web site, what are the odds of them coming back to you to buy? Slim to none.
So how does a person who is serious about marketing an affiliate program get you to buy from them? First, they "deep six" the affiliate web site as their primary web contact, and create their own. On their web site they provide content which is interesting for anyone who stops by. They also change the content on a regular basis to keep them coming back, and let them know when it does change. They also provide a link to their affiliate web site.
The next step is to try to get a listing on the search engines. Now, think about this. There are most likely several thousand people who have an identical web site to the one you get as an affiliate. What do you think the odds are of someone "stumbling across" your site when surfing the web? Again - slim to none. But if you have your own site, your chances take a giant leap forward. The link to your affiliate site is a minor part of your web site, even though it is where you want them to eventually wind up.
Now - can you use a site that is not your own domain? While not the preferred route to take, it is "head and shoulders" above the link you get from the affiliate program. Most ISP's give you web space free. Learn a little HTML code and you're in business. Or, if push comes to shove, hire someone to do it for you. Let's face it, if I see a URL that I recognize as an affiliate program, and I've been there before, I will simply "click away".
The old saying, that if a "salesperson sells them self first, the sale of their product or service follows shortly thereafter" is certainly true. Establish yourself on the web and in the newsletters/ezines as someone who can be trusted, and is knowledgeable in their field. If people get to know and trust you, your recommendation to join your affiliate program will carry a lot more weight.
Now that you have control over your web page, you should have a guest book that visitors can sign. Now you have their email address. Folks, these are literally worth their weight in gold. You can now send them email about upcoming events on your web site, and not be accused of spamming.
Run a contest on your web site - the prizes don't have to be off the wall. An ebook (and there a number available free) can be your prize - and again more email address. Write a free newsletter/ezine and publish it on a regular basis - even more email addresses. As long as there is content of interest, they won't mind a gentle reminder to visit your web site.
Consider a "non-competing" partner to help you with the site or to write articles for the ezine. It makes no difference to you if there is another link to another affiliate program on your site. If they are willing to share the work in return for the link, it is to your advantage. The key here is "non-competing".
So – do you need a “Reality Check”? If you simply join and sit back waiting for the money to flow in, yes. If you are a "take charge" type of person and are willing to work a little, it can be a great opportunity.
FYI -----
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If you submit a FREE ad to our web site, you will receive a confirmation when it is received, and also be notified when it is posted to the web. Ads are normally placed on the web on Thursday morning. Confirmation that your ad was received is no guarantee that it was placed on the web. If you submitted one, you will receive a notice on Thursdays that they have been posted. Check your ad on the web to be sure it is there, and is correct.
Don't forget, it takes 5 to 7 exposures to an ad before you can expect someone to reply. Ads must be renewed each week, but you can join our auto-renew program and we will post the ad for you.
This program costs an outrageous $1 per week. There is a 13 week minimum.
In The News
Hackers Hit Another University
Sonoma State University, an hour north of San Francisco, has become the latest in a growing list of universities to suffer a hacker attack that put personal information of students and staff at risk.
At Sonoma State, hackers in July gained access to several computer workstations, which allowed them to access a number of other computers before university staff detected and put an end to the intrusion. In all, the hackers had access to names and Social Security numbers of nearly 62,000 students, applicants, or employees of the university between 1995 and 2002. A spokesperson for the university said the hackers did not have access to financial information and noted that there is currently no evidence that any of the information has been misused. Nevertheless, the university is required by state law to contact individuals whose personal information has been compromised, and the university is working to do just that.
The university has set up a Web site with information and is advising affected individuals to contact credit-reporting agencies to be on the lookout for possible identity fraud.
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- 8/7
Winning the ® Google AdSense War
by Willie CrawfordSome owners of content sites are earning four and even five-figure incomes per month selling "nothing." They're doing this by selling their targeted traffic to other websites through Google's AdSense program.
If you're not familiar with ®AdSense, it's where ®Google pays website owners ("publishers") to run ads on their sites. Google accepts paid ads from advertisers, and then shares this revenue with the publishers who allow these ads to be displayed on their sites. They pay based upon clicks generated from the publishers' sites.
Many publishers have discovered that running Google AdSense ads is more lucrative, and less trouble, than marketing their own products or services. So an entire industry has sprung up around monetizing websites using AdSense and other pay-per-click programs.
The "industry" is mature enough that seminars are even held that teach how to best monetize your content sites. I'll be attending a seminar, in New Orleans, Louisiana, on September 9th - 11th, 2005, that has this very focus. You can read more about it at: http://WillieCrawford.com/new-orleans-seminar.html
Since MOST people I've communicated with aren't earning four or five-figure incomes per month, let's examine how you increase your chances of earning these amounts.
First of all, your website has to be on a topic (a niche) where people are spending lots of money. There are niches where advertisers often spend $40 - $50 per click... just to get visitors to their websites. Obviously, these visitors buy "things" on these websites that make it worthwhile to pay that much for the traffic.
In case you're wondering what keywords any "sane" marketer would spend $50 on a single click for, read on...
Certain visitors to websites, that later convert to customers, could literally be worth thousands, even millions, to marketers. These marketers know the lifetime value of their visitors, and have the conversion rates calculated! Markets where customers can be this lucrative include legal/lawsuits, medical, higher education, real estate, new and used vehicles, investments, travel, and products offering residual income. There are many others.
I actually have a list of over 9000 keywords that I consult when building a new site, or optimizing an existing site. Doesn't it make perfect sense to create sites that attract visitors with a high value-per-visitor?
You can grab a copy of my list along with a few personal notes on how to monetize these high-value keywords at: http:/9000TopPayingKeywords.com
The keywords on the list above range from 93 cents to $108 per click. There ARE higher priced keywords but you probably don't want to focus on them since the competition can be incredibly cutthroat. There are niches where your competitors will actually sabotage your efforts. Money does that to some people
It makes economic sense to build a site around topics where people are actually spending money already.
It makes sense to target a market where people have money to spend - and they expect to spend it on products similar to yours. In that sense, you can even set up site designed to generate traffic for governmental agencies, foundations, charities, etc. It's all about getting in front of the traffic and then re-directing that traffic to those willing to pay for it.
When setting up content sites, it's important that you not violate the terms-of-service at the pay-per-click management firm that you plan on using. For example, Google actually tells you that you should not build sites just for their AdSense program. Yet, they need sites to display their customers’ ads in order for their program to work.
It's a delicate balancing act. Google wants to deliver relevant clicks to their customers. They know that traffic coming from "junky" or "spammy" sites may not convert as well for their customers. This would lower their customers ROI, and lead to many unhappy customers. This would drive Google's customers to their ever-growing competitors.
Google wants webmasters that have quality, targeted traffic to run AdSense Ads. When you set up a free blog on Google's Blogger.com they even have the AdSense invitation "programmed" into the signup process.
So how DO you win the Google AdSense War and get your share of that multi-billion dollar advertisers' revenue stream? You build high-quality content sites that focus on niches where people are spending money. It's as simple as that. You let those already doing it teach you what works best - it's as easy as that!
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Willie Crawford has taught PROVEN Internet marketing techniques to thousands of successful Internet entrepreneurs since late-1996. Grab a free copy of his comprehensive, 20-Lesson Internet Marketing Success Course now at: http://WillieCrawford.com
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- 8/21
Trivia
Pigs, dogs, and some other animals can taste water, but people cannot. Humans don't actually taste the water, they taste the chemicals and impurities in the water.
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- 8/21
Biz-Tips
by Kevin NunleyChoosing A Name
This time of year lots of people start new businesses. One of the most important decisions you will make about your project will come right at the beginning when you choose a name.
Your business name should be something that focuses on what you do, but doesn't limit you from expanding later on. If you open a bookstore and call it "Smith's Business Books," that will work fine until you decide to add mystery books.
Your business name should be easy to spell. When I was a kid my dad had a business with the word "aerial" in it. For 40 years he was frustrated that many people couldn't spell it (and I must admit, I had to use the spell checker to make sure I got it right just then).
Make sure your new name doesn't have a negative meaning for some people. "Cheap" isn't a good name for a wine store but might work for school supplies. I've learned people don't want web copy that we wrote in a "rush" even though that word is tops for a delivery firm.
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- 07/22/06
Quote of the Day
The past gives us experience and memories; the present gives us challenges and opportunities; the future gives us vision and hope.
- William Arthur Ward
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- 10/16
A Little Humor to Start the Week
The Woodcutter
=-=-=-=-=-=-=-=One day, while a woodcutter was cutting a branch off a tree above a river, his ax fell into the river. When he cried out, the Lord appeared and asked, "Why are you crying?"
The woodcutter replied that his ax had fallen into the water, and he needed the ax to make his living.
The Lord went down into the water and reappeared with a golden ax. "Is this your ax?" the Lord asked.
The woodcutter replied, "No."
The Lord again went down and came up with a silver ax. "Is this your ax?" the Lord asked.
Again, the woodcutter replied, "No."
The Lord went down again and came up with an iron ax. "Is this your ax?" the Lord asked.
The woodcutter replied, "Yes."
The Lord was pleased with the man's honesty and gave him all three axs to keep, and the woodcutter went home happy. Some time later the woodcutter was walking with his wife along the riverbank, and his wife fell into the river.
When he cried out, the Lord again appeared and asked him, "Why are you crying?"
"Oh Lord, my wife has fallen into the water!"
The Lord went down into the water and came up with Jennifer Lopez. "Is this your wife?" the Lord asked.
"Yes," cried the woodcutter.
The Lord was furious. "You lied! That is an untruth!"
The woodcutter replied, "Oh, forgive me, my Lord. It is a misunderstanding. You see, if I had said 'no' to Jennifer Lopez, You would have come up with Catherine Zeta-Jones. Then if I also said 'no' to her, you would have come up with my wife. Had I then said 'yes,' you would have given me all three. Lord, I am a poor man, and am not able to take care of all three wives, so that's why I said yes to Jennifer Lopez."
The moral of this story is: Whenever a man lies, it is for a good and honorable reason, and for the benefit of others... That's our story, and we're sticking to it!
-----
My Dad and I were talking the other night about love and marriage. He told me that he knew as early as their wedding day what marriage to my Mom would be like.
It seems the minister asked my Mom, "Do you take this man to be your husband." And she said, "I do." T
hen the minister asked my Dad, "Do you take this woman to be your wife," and my Mom said, "He does."
-----
A guy walks into a talent agency with a dog, and says "I've got a great act...my dog can actually talk."
"Surrrre he can," replies the talent agent, "prove it."
So the fellow asks the dog, "What is on top of a building?"
"Roof, roof!" the dog replies.
"What does sandpaper feel like?"
"Rough, rough!" the dog replies.
The talent agent starts to get impatient as the man asks his dog, "Who was the greatest baseball player of all time?"
"Ruth, Ruth!" says the dog.
Finally the agent becomes fed up and kicks the pair out of his office. Once outside, the dog looks up at his master and says, "Should I have said DiMaggio?"
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Why does California have the most lawyers in the country and New Jersey have the most toxic waste sites?
New Jersey got first choice.
-----
Riddle
A man decides to buy a nice horse. He pays $600 for it, and he is very content with this strong animal. After a year, the value of the horse has increased to $700 and he decides to sell the horse. But already a few days later he regrets his decision to sell the beautiful horse, and he buys it again. Unfortunately he has to pay $800 to get it back, so he loses $100. After another year of owning the horse, he finally decides to sell the horse for $900.
The Question: What is the overall profit the man makes?
Do you know the answer? Scroll down to find the solution.
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Why do we dress a wound and skirt an issue?
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Feedback - Q&A
Hi Bob!
I have been getting a lot of "returned mail" lately. The problem is that I didn't send it. What gives?
Louise
-----
Louise - this is the latest trick that these “low lifes” are using to send out their viruses. What they tell you is to find out the details of why the email was returned in an attachment. The dialogue might go something like this:
Dear user@abc.com.com,
We have received reports that your account has been used to send a huge amount of unsolicited email messages during this week. We suspect that your computer was compromised and now runs a hidden proxy server.
Please follow instructions in the attached, in order to keep your computer safe.
Have a nice day, The abc.com team.
Under NO circumstances should you open the attachment as it does contain a harmful virus.
Bob
Answer to Riddle
Bookkeeper
Something to Think About
By Jan TincherIf you have a problem with drinking, imagine you are a camel.
A camel starts every day on its knees. A camel ends every day
on its knees. A camel can go 24 hours without a drink.If you are having a problem with anything, do as the camel does.
Start every day on your knees and end every day on your knees.Prayer works wonders.
-----
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Where do forest rangers go to "get away from it all"?
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That's it for now.
Best Wishes - Have a Great Weekend
BobCopyright - 2004
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