Internet Tip of the Week
by Bob Osgoodby
by Bob Osgoodby
Today is Saturday, July 16, 2005
It is 197 days since the first of the Year
There are 168 days left in the Year, and
There are 161 Days Until Christmas
Today is . . . . International Juggling Day
On this day ... 1st automatic parking meter in
US
installed, Oklahoma City, Ok (1935)
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In this Issue
** Internet Tip of the Week by Bob Osgoodby – Brand Recognition
** In the News – Coalition To Release Spyware Definition
** Featured Article – You Have to Start Over by Michael Angier
** Biz-Tips by Dr. Kevin Nunley – Promote To Local Media
** Humor to Start the Weekend – Universal Time
** Something to Think About by Jan Tincher
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- 8/14
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- 8/7
Brand Recognition
by Bob OsgoodbyConsistency in advertising is key and most of your larger companies have recognized the value of brand recognition. McDonalds has their arches, Goodyear has its blimp and AOL has its distinctive pyramid.
While many people maintain that the Internet creates a level playing field with the larger companies, brand recognition is often overlooked. Larger companies do the majority of their advertising offline. Sure, they will reference their web sites in their ads, but are not completely dependant on web advertising.
Net based entrepreneurs must also create this brand recognition if they hope to succeed. This can be done in a number of ways. Many people who have local businesses, can promote their web site with their web address on their letter head or business card, but these are not the people we're talking about here. To them, the web site is simply an offshoot of their existing "brick and mortar" business.
We're referring to people trying to compete on the national or international level. There have been a number of companies that have done this. One example was Gary White’s "Cookie Cutter". His "dumb little ad" was their brand recognition. Anyone who has been around the web for awhile will remember their ads. But, this may be a case where the brand recognition worked against them. Many people adopt a "been there - seen that" attitude and immediately "click on by".
Many of you will be interested in learning that the domain name for his program, expired on March 5 of this year. Looks like Gary White is out of business. I do recall that he tried to parlay his success with Cookie Cutter into a similar program, but apparently he was unsuccessful.
So what do you do to try to achieve your brand recognition? First - a consistency of ad copy will go a long way. It is suggested by most advertising gurus that it takes 5 to 7 exposures to an ad before someone may look further. If you change your ad copy every time you post it, people will not identify with your ad.
If you use the same ad in many different places, people will start to identify with your ad, and may ultimately take a further look. But that of course raises a dilemma. How do you know if you have a good ad that will draw, or one that needs to be changed? Experimentation is the key here. See which ads immediately get your attention and try to model your ads after them.
Keith Maurer, an Independent Marketing Exec. for FreeLife keith@FreeLife.com has broken the code. He runs several ads in different Newsletters and hosts the weekly health column by Dr. Earl Mindell. Not only does he get exposure with the ads, but has a very low key plug at the end of each of Dr.Mindell's columns.
His "brand recognition" is his association with Dr. Mindell. People will begin to identify with his ad, and after seeing it a number of times, and in different places, will usually investigate further.
After identifying a "killer ad", the smart merchant then carries that same theme through to their web site. Again, consistency is the key here.
While you may not have your arches, or own a blimp, your brand recognition is no less important than it is to the "big guys". Unquestionably, it is one of the more important things you should try to attain.
FYI -----
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If you submit a FREE ad to our web site, you will receive a confirmation when it is received, and also be notified when it is posted to the web. Ads are normally placed on the web on Thursday morning. Confirmation that your ad was received is no guarantee that it was placed on the web. If you submitted one, you will receive a notice on Thursdays that they have been posted. Check your ad on the web to be sure it is there, and is correct.
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In The News
Coalition To Release Spyware Definition
The recently created Anti-Spyware Coalition is set to release a definition of spyware. According to officials from the group, the first step toward dealing with the growing problem of spyware and adware is to define very clearly what it is.
The group's proposed definition, which the public can comment on until August 12, identifies spyware as software that is installed without adequate notification and that monitors computer users' activities. The group also proposes a broader definition that would include software that interferes with users' abilities to properly control their systems. Critics of the group's definitions argue that makers of spyware and adware stand to benefit the most from such a definition because it clearly delineates what they could do and get away with.
After the comment period is closed, officials of the Anti-Spyware Coalition will incorporate the best suggestions into the final definitions.
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- 8/7
You Have to Start Over
by Michael AngierSomeone asked me awhile ago what I was really good at. Half kidding, I responded, "Starting over!"
The reason I was only HALF kidding is because I am very familiar with starting over. I've started over in business. I've started over in marriage. I've started over financially and in my career.
And unless you live a spectacularly blissful life, at some point--usually many points--in your life, you'll need to start over, too.
We all do--in big things and in small.
A project gets delayed or terminated. We get laid off, downsized, right-sized or repurposed. We go off our diet or our exercise program. Hurricanes, tsunamis, tornadoes, cancer, the flu--all sorts of catastrophes and inconveniences can thwart or stop our forward progress--sometimes sending us all the way back to the starting line.
But you can't let it stop you. To be successful you must become and remain resilient.
Hardly anything goes the way we hope or plan that it will. I'm not being negative here; I'm being realistic. Setbacks, roadblocks and disappointments are just part of the natural ebb and flow of life.
I remember speaking with a young investor a few years ago who was perplexed that the stock market went down. As long as he'd been investing, he had only seen it go up. When the bull turned into a bear, it soured him on the whole thing, and he got out of the market. I bet he wished he'd stayed in nõw.
Getting upset, frustrated or quitting in the face of difficulty doesn't work and is usually indicative of immaturity, a poor attitude or both.
Every day is a new day. And it's a good thing because it's another opportuníty to start over again every day. It matters little what's happened. But it matters a LOT what we do now.
Where most people get in trouble is they lament having to start over. They use up valuable energy being angry and thinking and talking about how unfair it all is. It's a waste of energy and only detracts from their ability to get on with things.
Picking yourself up, dusting yourself off and starting fresh is the hallmark of a successful person.
What about you? Where have you gotten off track? Where do you need to start in again, recommit and plod ahead? It doesn't mean we do it in the same way. It means we learn from what we've done, adjust and move on.
My research of successful people has taught me that they are not people who had it easy. In fact, they had it harder than most. But they were resilient. They grew stronger and wiser. They stayed the course, and they won out because of their persistence.
And so can you.
Jim Rohn says, "Don't ask for things to be easier; ask for you to get better."
And starting over isn't always a bad thing. It often can lead to things we would not have found had we continued on in the same mode.
It's not always fun and it's rarely an easy thing to do. But it IS necessary in order to achieve what's truly important to us.
-----
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- 8/21
Trivia
The Battle of Buironfosse in France, in 1339, is usually thought of as the opening of the Hundred Years' War. In fact it never took place... and all because of a frightened rabbit which dashed between the lines of the two opposing armies. The sight was so hilarious that the soldiers on both sides roared with laughter---and withdrew without exchanging a blow!
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- 8/21
Biz-Tips
by Kevin NunleyPromote To Local Media
Media are constantly looking for new stories and information that will interest their audiences.
Chances are, your town has at least one major newspaper, several smaller papers, a few TV stations, a bunch of radio stations, and at least one cable company.
Local media like to cover local stories. You have a much better chance of getting free publicity from a reporter in your area than from national media.
Send media a press release when you have something new to announce: a new product, service, public service program, or alliance with another business.
Small businesses often make good feature stories. Work up a sheet of helpful tips related to your business. Make sure they are things the media audience will be interested in.
Local talk radio stations and programs are constantly in need of interesting guests. Watch for times when your area of expertise fits with a breaking story, holiday, or issue the media is covering.
Work with local charities and blow your own horn.
-----
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Quote of the Day
"Honest disagreement is often a good sign of progress."
- Mohandas K. Ghandi
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- 10/16
A Little Humor to Start the Week
Universal Time
-=-=-=-=-=-=-=-=A customer calls the round-the-clock tech support hotline to ask what hours the call center is open.
"The number you dialed is open 24 hours a day, seven days a week," says the technician who answers the call.
Customer asks, "Is that Eastern or Pacific time?"
-----
Two young blondes were out for a therapeutic cycle ride one day, when suddenly one stopped and let the air out of her tires.
"What did you do that for?" asked the other.
"Oh, I couldn't reach the pedals, so I thought it would help," came the reply.
At this the second blonde got off her bike, took off the handle bars and seat, and swapped them around.
"What did you do that for?" asked the first. - "Well, if you're gonna be that stupid, I'm going home..."
-----
On our 25th anniversary, my husband took me out for dinner. Our teenage daughters said they'd have dessert waiting for us when we returned.
After we got home, we saw that the dining room table was beautifully set with China, crystal, and candles. There was also a note that read, "Your dessert is in the refrigerator. We are staying with friends, so go ahead and do something we wouldn't do!"
"Well," my husband smirked, "I suppose we could vacuum."
-----
An absent-minded husband thought he had conquered his problem of trying to remember his wife's birthday and their anniversary.
He opened an account with a florist, provided that florist with the dates and instructions to send flowers to his wife on these dates along with an appropriate note signed, "Your loving husband."
His wife was thrilled by this new display of attention and all went well until next year, on their anniversary, when he came home, kissed his wife and said off-handedly,
"Nice flowers, honey. Where'd you get them?"
-----
Riddle
There is a bus full of people traveling over San Francisco and
no-one gets off the bus throughout the journey. But when it gets
to the other side there is not a single person left.Do you know the answer? Scroll down to find the solution.
-----
One lady told a friend, "Whenever I'm down in the dumps
I buy myself a dress."
The other one said, "I've always wondered where you got them."
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Feedback - Q&A
Hi Bob,
I have been receiving all of your newsletters for some time now and I look forward to reading them in my email each morning. Your "Tip of the Day" has especially been very valuable to me in my work, with some of the most convenient computer tips that I would have never known, if it wasn't for you and your most wonderful service. You have saved me so much time and prevented a lot of frustration for me. And that's not to mention the laugh that you give to me in your humor section to brighten my day. I just wanted to say Thank You Bob for making my days easier and a joy to begin!
Wishing you the Best of Success,
Jacquelin-----
Thank you so much for the kind words. Getting your note "made my day".
Bob
Answer to Riddle
They are all married.
Something to Think About
By Jan TincherIf you visualize success as the outcome, what do you think will happen?
Success? It's inevitable, right? Well, kind of.
That is, unless you had negative thoughts before and after the visualization -- which many people do.
If that happens, the minute the negative thought comes in, replace it with this: *I now release the pattern in my consciousness that is creating resistance to my good.*
Pretty soon you won't be having the negative thought anymore. You can then bask in your success. In fact, I recommend it. The more you *bask,* the better you feel about the situation. The better you feel about the situation, the better you will handle it.
Good luck! (Or should I say, Good Basking!)
-----
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Bigamy is having one spouse too many.
Some say monogamy is the same.
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Best Wishes - Have a Great Weekend
BobCopyright - 2004
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