Internet Tip of the Week
by Bob Osgoodby
by Bob Osgoodby
Today is ... Doonesbury Day
On this day ... Fork introduced to American dining
by
Governor Winthrop (1630)
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In this Issue
** Internet Tip of the Week by Bob Osgoodby – Good, Bad or Indifferent
** In the News – Choicepoint Changes Practices To Avoid Repeat Disclosure
** Featured Article – 3 Killer Ways To Ignite Your Affiliate Commissions! by Larry Dotson
** Biz-Tips by Dr. Kevin Nunley – Better, Faster, Cheaper
** Humor to Start the Weekend – Searching for Witnesses
** Something to Think About by Jan Tincher
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- 8/14
Lawyer's creed: A man is innocent until proven broke.
WelcomeWelcome to our new subscribers, who have joined 40,000+ other business savvy onliners. We hope you enjoy our weekly Newsletter. If you have a favorite "Tip" that would be of interest to our subscribers or an article that would be of interest, please send it to: articles@adv-marketing.com
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- 8/7
Good, Bad or Indifferent
by Bob OsgoodbyIt has been said that person's reputation is the most important thing they have. Good, Bad or Indifferent, whatever it is, it will shape their life, as well as their future.
Many people who start a business fall into the "Indifferent" category, as they have not had time to build one. This is one reason people who are starting a business hire a spokesperson. It is normally someone who is well known, and respected in his or her field.
If you intend to do business on the web a good reputation is extremely important. The web is a difficult medium to pursue a business on if you are unknown. That is why it is important to have a web site that gives your prospective customers information about, not only your business, but you as well. A short paragraph or two with a picture will go a long way.
But that is just the beginning. You must also be known on the web as a person who is knowledgeable in your field. There are a number of ways to do this, and exposure is the key. How can you get your name in front of people as an expert.
Some go the "spam" route, which is a mistake. You might get to be well known, but most people have a dislike for this type of email. You just may be building a "bad" reputation, and wind up being someone they consciously avoid. I receive information from forged addresses, concerning recasting my home mortgage, on a daily basis. These are the last people I would do business with.
Writing articles is a good way to get known. Publishers have an ongoing need for fresh articles and normally welcome submissions. A search of the web will quickly find publications, which would be suitable for your submissions. You should also publish your articles at web sites that allow submission there. Many publishers frequent these sites looking for content for their publications. A good place to start is at: (http://www.marketing-seek.com) where you can easily submit your article.
Publishing your own newsletter also helps. It doesn't have to be long or involved, but it should be published on a definite schedule. There is a lot of different thinking on how frequently it should be published. Some people think that a monthly schedule is a waste of time, as people may forget who you are between publications. Some feel that weekly is OK and others, myself included, feel that the more exposure you have the better.
Whatever frequency you select, it is imperative that it is published on a regular basis. If it is once a week, pick a day that it will be published and stick with it. If you are not going to publish in any given week, be sure to notify your subscribers in advance so they don't wonder what happened. Building a subscriber base is normally a slow process. You should have a sign-up process on your website.
You can use either a form for this or have them send you an email. A form is the preferred way as it is immediately identifiable as a subscription when it is received. If you don't use a form, then at least list your email address with subscribe in the subject so it doesn't get "trashed" with the rest of the spam you receive.
Use something that will immediately identify it as a submission like mailto:bob@adv-marketing.com?subject=Subscribe - this way it will automatically insert the word "Subscribe" in the subject of the email.
Whatever route you take on your road to building your reputation, probably the most important thing to remember is that the memory of most folks is short, and you will be forgotten the "blink of an eye". There are thousands of new prospects becoming available everyday. If you hope to do business on the web, you must not only build a good reputation, but you must be visible to your prospects on an ongoing and regular basis.
FYI -----
Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips – Monday. Wednesday. And Friday. Instructions on how to place an ad are in the Newsletter.
Subscribe at: http://adv-marketing.com/business/subscribe2.htm
FYI We have an Ad Position available our
“Tip of the Day Newsletter”
With 43,000+ SubscribersAt just $3 per issue, this is a great buy.
To submit your ad, go to our web site at: http://www.adv-marketing.com and click on Advertise in our Newsletters"
If you submit a FREE ad to our web site, you will receive a confirmation when it is received, and also be notified when it is posted to the web. Ads are normally placed on the web on Thursday morning. Confirmation that your ad was received is no guarantee that it was placed on the web. If you submitted one, you will receive a notice on Thursdays that they have been posted. Check your ad on the web to be sure it is there, and is correct.
Don't forget, it takes 5 to 7 exposures to an ad before you can expect someone to reply. Ads must be renewed each week, but you can join our auto-renew program and we will post the ad for you.
This program costs an outrageous $1 per week. There is a 13 week minimum.
In The News
Choicepoint Changes Practices To Avoid Repeat Disclosure
Following the high-profile loss of personal information on nearly 145,000 individuals, data broker ChoicePoint said it will make significant changes to its business procedures to prevent future security breaches.
In its reports, the company will begin masking Social Security numbers, and it will limit the amount of business it conducts with certain customers, including private investigators, collection agencies, and small financial companies. ChoicePoint has also begun offering access to individuals--at no charge--to the information that the company keeps on them. Though not widely advertised, the new service provides one annual report of "personal public records" searches. ChoicePoint currently maintains a vast database of information culled from public and business records on nearly every adult in the United States.
After the security breach that exposed so many individuals to identity theft, Congress held hearings on ChoicePoint and other data brokers and is considering tightening regulation of the data industry.
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- 8/7
3 Killer Ways To Ignite Your Affiliate Commissions!
by Larry Dotson1) Be Personal
Use a personal endorsement ad. Only use one if you've actually bought the product or service for the affiliate program. Tell people what kind of benefits and results you've received using the product. You need to purchase the product or service in order to write a honest endorsement.
2) Be Original
Write your own affiliate program ads. If all the other affiliates use the same ads that you do, it won’t give you an edge over your competition. Use a different ad to give yourself an unfair advantage over all the other affiliates. If you have sub-affiliates, tell them to do the same.
3) Be Creative
Create a free e-book with the advertisement and link of your affiliate web site. The subject of the free e-book should draw your target audience to down- load it. Also, submit it to some e-book directories and allow other people to give away the free ebook. The more exposure your free e-book gets, the more your ad will be seen.
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- 8/21
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- 8/21
Biz-Tips
by Kevin NunleyBetter, Faster, Cheaper
If there is one thing that the Internet, pagers, fax, and cell phones have done, it has been to force everything in business toward "better, faster, cheaper."
All these new forms of communication let customers easily shop with more of your competitors. That means more variety, bigger selection, and sometimes lower prices and better service for customers.
It also means a LOT more pressure on businesses to cut costs and offer better service. In some industries, the trend is simply unavoidable. Recently, when computer manufacturers tried to raise the price of computers, the strategy backfired. Customers simply weren't willing to pay for a product that wasn't cheaper and better.
In the past, when consumers couldn't search the Internet for almost anything under the sun, many would pay higher prices and wait longer for delivery simply because they didn't have any other easy choice. You may STILL be able to take your time and keep prices high if customers don't have many choices or PERCEIVE they don't have many choices (for example, if you're the best in your biz and buying from anyone else would mean settling for less quality).
-----
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Quote of the Day
"Success is that old ABC - ability, breaks, and courage."
- Charles Luckman
A Little Humor to Start the Week
Searching for Witnesses
=-=-=-=-=-=-=-=-=-=-=-=-=The policeman arrived at the scene of an accident to find that a car had struck a telephone pole. Searching for witnesses, he discovered a pale, nervous young man in work clothes who claimed he was an eyewitness.
"Exactly where were you at the time of the accident?" inquired the officer.
"Sir," exclaimed the telephone lineman, "I was at the top of the pole."
-----
A visiting minister was assisting at our local church service. During the offertory prayer, the following happened:
"Dear Lord," he began with arms extended and a rapturous look on his upturned face, "without you we are but dust..."
He would have continued, but at that moment one little girl leaned over to her mother and asked quite loudly, "Mommy, WHAT is butt dust?"
The service was pretty much over at that point.
-----
Jacob age 85, and Rebecca age 79 are all excited about their decision to get married. They go for a stroll to discuss the wedding and on the way home they pass a drugstore. Jacob suggests that they go in.
He addresses the man behind the counter: "Are you the owner?"
The pharmacist answers: "Yes."
Jacob: "Do you sell heart medication?"
Pharmacist: "Of course we do."
Jacob: "How about medicine for circulation?"
Pharmacist: "All kinds."
Jacob: "Medicine for rheumatism?"
Pharmacist: "Definitely."
Jacob: "Medicine for memory?"
Pharmacist: "Yes, a large variety."
Jacob: "What about vitamins and sleeping pills?"
Pharmacist: "Absolutely."
Jacob: "What about sugar diabetes. We both got bad cases."
Pharmacist: "Oh, but of course. You name it with that condition and we have the works."
Jacob: "You have loose bladder and gas pills?"
Pharmacist: "Yes, there are lots of those with plenty of generics."
Jacob: "Perfect! We'd like to register here for our wedding gifts."
-----
Three guys go in for a job interview, all at the same office.
The first one goes in for his interview and the interviewer says, "What's the first thing you see when you look at me?"
The guy says, "That's not too hard, you've got no ears."
The interviewer says, "That's it, get out, you'll never be seen around here again." The second man takes his turn and is asked the same question.
The applicant replies, "Uh, you've got no ears." The interviewer throws the guy out, cursing and yelling that he'll never get a job with his company. As he is leaving, the second guy warns the third guy, "Listen man, whatever you do, don't say he hasn't got any ears. He's so touchy with the ear thing."
"Okay," said man #3 on his way into the office. Once inside he is told, "Name the first thing you notice when you look at me." The guy answers, "That's easy, you wear contacts."
The interviewer was flabbergasted, "How on earth did you know that, son?"
"What? Are you stupid? You can't wear glasses, you've got no ears!"
-----
Riddle
Rearrange these letters to form five different 8-letter words:
A E G I L N R TDo you know the answer? Scroll down to find the solution.
-----
My church accepts any denomination.
But they prefer tens and twenties.
Publications of Interest
How to Write Business Plans, Business Proposals,
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No-cost ebook "Beginners Guide to Ecommerce".
Business Writing by Nightcats Multimedia Productions
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Feedback - Q&A
Hi Bob,
I'm an old long time reader of your publications. And, have also advertised in them. . . I'm once again interested in running a Solo ad. I have received a few of them but can't seem to locate the Solo ad order page and price.
Let me know
Cheers,
Henri Yauck
http://ehenri.ca/
-----Hi Henri – nice hearing from you. Go to our web site - http://www.adv-marketing.com - select "Advertise in Our Newsletters" place the content of your ad there - when you are finished - you will be automatically taken to the payment page - the solo ad payment is near the bottom of the page.
BTW – I only send out a Solo Ad once a week on Monday’s. I don’t want to overload our subscribers “in boxes”.
Bob
Answer to Riddle
Alerting, Altering, Integral, Relating, Triangle.
Something to Think About
By Jan TincherWould you like a stressless life?
Take stock of how many rules you live by. The law of averages says that if you have too many rules, somebody's going to violate one of them just about any time, any day. If your rules are violated, you have stress.
Take note of the parents of multiple births. When asked how they keep their sanity, the reply was, "We don't have too many Rules."
-----
Be a success! Let Jan Tincher, Master Neuro-Linguistic Programmer, help you! Great articles, great strategies you can implement immediately! Go here now:
http://www.tameyourbrain.com/success/index1.htm
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W.R. Grace Company merged, they'd become
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Best Wishes - Have a Great Weekend
BobCopyright - 2004
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