Internet Tip of the Week
by Bob Osgoodby
by Bob Osgoodby
Today is . . . . Old Maid's Day
On this Date . . . Rolling Stones release "Satisfaction"
(1965)
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In this Issue
** Internet Tip of the Week by Bob Osgoodby – One Step at a Time
** In the News – Broadband Gets Really Fast
** Featured Article – What is an Idea Meeting and Why Should I Have One? by Kevin Eikenberry
** Biz-Tips by Dr. Kevin Nunley – Customers Buy More Than Your Products
** Humor to Start the Weekend – Rules of Hiring
** Feedback – Do Not Open The Attachment
** Something to Think About by Jan Tincher
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- 8/14
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- 8/7
One Step at a Time
by Bob OsgoodbyMany people, when they try to go into business, have at best a loosely defined set of goals. A goal is the purpose towards which any endeavor is directed or in other words, an objective. While the ultimate goal is to make an income, that by itself is not a realistic goal on which to base a business.
A simple analogy might be a stream with stepping stones. While the ultimate goal here is to reach the other side without getting wet, each stepping stone represents an intermediate goal that must be reached. If you miss one, you won't be dry when you reach the other side, and will not have attained your goal.
Business in general, whether it be "brick and mortar" or an Internet endeavor, has intermediate goals. If you don't recognize these necessary steps, you will not reach your ultimate goal, which is financial reward.
In any particular business, of course, the ultimate goal is to produce revenue, but there are numerous "stepping stones" that must be in place to do so. At the risk of stating the obvious, you must have a saleable product or service. While you might scam a few people with an inferior one, you will not be around for the long haul. I personally get a real "kick" out of those who send out what are recognized by most people as obvious scams such as chain letters, hoping to lure in the unsuspecting.
So if you do have a legitimate product or service, how are you going to sell it? First, you need a place from which to sell your wares. A website to an online entrepreneur is akin to a storefront. This is where you will make your sales. It has to be attractive and the merchandise should be displayed in a proper manner.
Next, you have to make people aware of its existence. This is your advertising goal. You must first identify a target market, and aim your advertising towards that market. But where do you advertise? Statistics have shown that the best possible vehicle is one that actually reaches your prospects.
Let's talk about ezine advertising, which is one of the strongest ways possible. Do you advertise in a publication that reaches 100,000 people or one that only reaches 5,000? Don't be too quick to answer. The one that reaches 100,000 may not be aimed at your target market, while the one that reaches 5,000 might. While a humor ezine may reach many thousands (who doesn't like a good joke), if you are trying to market an affiliate program, an ezine geared to that market might just be your best bet.
Next on the agenda is an easy way for your prospects to purchase your product. If you don't accept credit cards, you are missing impulse sales. If someone is ready to buy, and you make them jump through hoops to purchase, the odds are they won't. If you give them time to "cool off," they will most likely look elsewhere.
It is not that difficult to obtain a merchant account. Anyone who is selling a product or a service that doesn't have one is simply wasting their time. If someone has to send you a check or money order, by the time they get around to doing it, their impulse to purchase may very well be gone.
Do you have a personal presence on the web? If not, you are losing business. You don't have to give them your life history, but your picture and way to contact you goes a long way.
Do you need a toll free number? I always felt this was important, but have lately changed my thinking. A toll free number will generate a lot "tire kickers" but not too many sales. If someone won't "drop a dime" to find out about your offer, they are most likely not serious. We took out our toll free number and two things happened. The number of calls we received went down. But, the number of sales we made went up. Go figure.
These are just a few of the stepping stones needed to reach your goal. While there are many others, if you provide these steps for your prospects, you will most likely meet your goals. If you don't, you will quickly lose heart and wonder why you are not getting any business.
FYI -----
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In The News
Broadband Gets Really Fast
The International Telecommunication Union (ITU) has ratified a new standard that promises to boost data-transfer rates far beyond what is available today.
Current DSL technology allows for rates of up to 10 Mbps, which for most DSL customers translates to speeds of 3-5 Mbps. The new standard, called Very-high-bit-rate Digital Subscriber Line 2 (VDSL2), is said to be capable of transfer rates as high as 100 Mbps, offering most consumers consistent speeds of 25 Mbps, with peaks much higher than that. The VDSL2 standard is designed to work with existing DSL equipment. The ITU believes that by offering speeds this high, DSL providers can effectively compete with traditional carriers for video and voice services such as HDTV, voice over Internet protocol phone service, and videoconferencing.
Michael Brusca, chairman of the DSL Forum, which includes manufacturers of DSL equipment and providers of the service, said the new standard "represents another essential element in the delivery of universal broadband access for multiple applications."
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- 8/7
What is an Idea Meeting and Why Should I Have One?
by Kevin EikenberryIf you are completely happy with where you and your business currently are then you can stop here. If growth and change aren’t something you have any interest in, there is no need for you to read any further.
I’m serious. You can move on.
But if you do think there are new opportunities to explore, if you do think that there are ways to improve your results, then read on. I’m going to show you how scheduling a new meeting periodically can help make that happen.
That’s right, a meeting.
The Idea Meeting
An idea meeting is a meeting that exists to create, stimulate, encourage and honor ideas. Its entire purpose is to identify and consider new ideas. It is based on the concept that ideas are the seeds of all growth and that without growth, organizations will fail to reach their potential.
You’ve likely been in versions of an idea meeting. You’ve called them problem solving meetings. A problem has been identified and a group gets together to brainstorm possible solutions to the problem. Ideas are generated, possible solutions considered, and hopefully this effort leads to a solved problem.
Problem solving meetings are important and valuable, and while they share some lineage with an idea meeting, they aren’t the same. You see, problem solving meetings are reactive, but idea meetings are proactive.
Where Do They Work?
Idea meetings can work in any sort of organization from the multi-national Fortune 500 mega-firm to a two person company. They will work in marketing, manufacturing, product teams, projects teams, finance and HR. They will work in civic organizations and church groups. Anyplace where people understand and care about the goals of the organization, idea meetings can be extremely valuable.
The Format
The format of an idea meeting can change based on the number of people in attendance and the specific focus. Sometimes you might want to generate ideas related to one specific objective or strategy. Other times you might want the meeting to be completely open. In either case, let people know about the idea meeting at least a couple of days ahead of time. Suggest that they be thinking about their ideas and writing them down to share in the meeting.
Keys to Success
There are several ingredients to successful idea meetings. They include:
Common understanding. Idea meetings work best when people understand where the organization is going. Since the goal is to create new ideas to help the organization improve and grow, people need to know the basic strategies and objectives that are in place. While some idea meetings might lead to questions about these strategies, for the most part the idea meeting is meant to create ways to reach the objectives sooner.
Open minds. Idea meetings are totally creative affairs. Because of that it is important that all ideas be honored, captured and discussed later. As with any creative process, negativity and cynicism need to be checked at the door.
Search for singles. Often times people don’t want to share their idea unless it is either a blockbuster home run idea or is completely formed and ready for implementation. Both are mistakes. An idea meeting may lead to a home run, but what you want to search for are lots of small incremental improvements or new things to try. Encourage people to bring ideas from things they are reading, have heard about or can adapt from some other organization. The idea meeting will score more runs for you if you keep searching for singles and let the home runs come when they come.
Keep a list. All ideas should be written down and saved. Sometimes an idea can’t be implemented now but might be able to be later. By keeping a catalog of the ideas they won’t be lost. The bonus is that often by reading over this idea list in the future, brand new connections and ideas will be sparked.
Leave with a plan. Idea meetings create ideas, but without action you will create more frustration than improvement. Pick one or two ideas that can be implemented, set up a plan and take action. Never leave an idea meeting without clear next steps and accountability. Summary
Idea meetings can be an important part of your organizations ongoing improvement process. Take the concepts shared in this article and adapt them for your situation. When you do that the next thing you will see is greater success.
Go ahead, call a meeting.
-----
©Kevin Eikenberry 2005. Kevin is Chief Potential Officer of The Kevin Eikenberry Group (http://KevinEikenberry.com), a learning consulting company that helps Clients reach their potential through a variety of training, consulting and speaking services. To receive your free special report on Unleashing Your Potential go to http://www.kevineikenberry.com/uypw/index.asp or call us at (317) 387-1424 or 888.LEARNER.
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- 8/21
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- 8/21
Biz-Tips
by Kevin NunleyCustomers Buy More Than Your Products
Recently a supplier that I have used for a long time was bought out by another company. Even though the new organization provides the same service at the same price, I'm disappointed. I'll miss the friendly help the original owner provided.
Come to think of it, his personality and assistance was the main reason I was his customer. When I talked to several friends who also use the service, they said the same things.
This brings up a great point. Customers buy for a lot of reasons and most of them have nothing to do with the quality or price of your product or service.
Customers buy:
* Your personality
* Your service
* The way your store or website looks
* Your philosophy about life, business, or politics
* The way your store smells
* Your efficiency
* Your reputation among people they know
* Your location or memorable web address-----
DrNunley's Free Advice! Need help or ideas to promote your product, service, or idea to greatness in 2003? Call or email now for free advice from Kevin and his staff of friendly
experts. (801)328-9006. mailto:kevin@drnunley.com Read his
10,000 marketing ideas at http://DrNunley.com
Quote of the Day
"Friendship is the only cement that will ever hold the world together."
- Woodrow Wilson
A Little Humor to Start the Week
Rules of Hiring
-=-=-=-=-=-=-=-=A Cajun man wants a job, but the foreman won't hire him until he passes a little math test.
"Here's your first question, the foreman said. "Without using numbers, represent the number 9."
"Without numbers?" the Cajun says, "Dat is easy," and proceeds to draw three trees.
"What's this?" the boss asks.
"Ave you got no brain? Tree and tree and tree make nine," says the Cajun.
"Fair enough," says the boss. "Here's your second question. Use the same rules, but this time the number is 99."
The Cajun stares into space for a while, then picks up the picture that he has just drawn and makes a smudge on each tree. "Ere you go."
The boss scratches his head and says, "How on earth do you get that to represent 99?"
"Each of da trees is dirty now. So, it's dirty tree, and dirty tree, and dirty tree. Dat is 99."
The boss is getting worried that he's going to actually have to hire this guy, so he says, "all right, last question. Same rules again, but represent the number 100."
The Cajun stares into space some more, then he picks up the picture again and makes a little mark at the base of each tree and says, "Ere you go. One hundred."
The boss looks at the attempt. "You must be nuts if you think that represents a hundred!"
The Cajun leans forward and points to the marks at the base of each tree and says, "A little dog came along and poop by each tree. So now you got dirty tree and a turd, dirty tree and a turd, and dirty tree and a turd, which makes one hundred.....So, when I start?!"
-----
The pizza order of tomorrow
http://www.adcritic.com/interactive/view.php?id=5927
-----
The hunched-back man decides very reluctantly, that he should go see a doctor after a few too many people have started to comment on his back.
DOCTOR: I need for you to get undressed, sir.
(Hunchback removes jacket and then stops)HUNCHBACK: I really don't like getting undressed, doctor.
DOCTOR: If you want me to examine your back you'll have to get undressed.
(Hunchback removes his shirt but leaves his t-shirt on)HUNCHBACK: I don't like showing people my back. They always laugh at me.
DOCTOR: Do you want me to examine your back or not?
(Very reluctantly, the hunchback removes his t-shirt)DOCTOR: Ah...just how long is it since you were in school?
HUNCHBACK: Gosh, over 20 years, doctor. Why?
DOCTOR: Did you ever wonder all those years what happened to your backpack?
-----
Once upon a time the government had a vast scrap yard in the middle of a desert. Congress said, "Someone may steal from it at night." So they created a night watchman position and hired a person for the job.
Then Congress said, "How does the watchman do his job without instruction?" So they created a planning department and hired two people, one person to write the instructions, and one person to do time studies.
Then Congress said, "How will we know the night watchman is doing the tasks correctly?" So they created a Quality Control department and hired two people. One to do the studies and one to write the reports.
Then Congress said, "How are these people going to get paid?" So they created the following positions, a time keeper, and a payroll officer, then hired two people.
Then Congress said, "Who will be accountable for all of these people?"So they created an administrative section and hired three people, an Administrative Officer, Assistant Administrative Officer, and a Legal Secretary.
Then Congress said, "We have had this operating for one year and we are $18,000 over budget. We must cutback overall cost."
So they laid off the night watchman.
-----
Riddle
A cop was walking past a restaurant when he heard someone scream - "No John, not the gun!" He ran inside and and saw a doctor, a lawyer, a milkman, and a dead body on the floor. He promptly walked over to the milkman and arrested him.
He didn't witness the shooting and there was no apparent evidence to prove who shot the person and no one told him who the killer was. How did the policeman instantly know it was the milkman?
Do you know the answer? Scroll down to find the solution.
-----
It's okay to let your mind go blank;
but please turn off the sound..
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Feedback - Q&A
Thanks Bob- we got one of those messages last week and did NOT open it. You verified our suspicions.
Elton Krug, webmaster -- Swapmeets.com-----
Ellen – thanks for your feedback. For those that may not have seen it, following is the warning sent out.
This is a warning concerning a computer virus being spread through unsolicited e-mails that purport to come from the FBI. The e-mails appear to come from an fbi.gov address. They tell recipients that they have accessed illegal Web sites and that their Internet use has been monitored by the FBI's "Internet Fraud Complaint Center."
The messages then direct recipients to open an attachment and answer questions. The computer virus is in the attachment.
"Recipients of this or similar solicitations should know that the FBI does not engage in the practice of sending unsolicited e-mails to the public in this manner," the FBI said in a statement.
The virus is the worm W32.Netsky.P@mm To find out more about this virus visit:
http://securityresponse.symantec.com/avcenter/venc/data/w32.netsky.p@mm.html
The bureau is investigating the phony e-mails. Do Not Open The AttachmentBob
Answer to Riddle
The milkman was the only male. The doctor and lawyer were females, so the cop knew that "John" was the milkman.
Something to Think About
By Jan TincherAre you a conscious choice-maker?
By making choices you generate actions that affect you and those around you.
You can change your life by making the right choices. If you have made wrong choices all your life, it's not too late to change.
You can do that by being conscious of the choices you habitually make that aren't working out for you, and deciding, right now, to make the right choices.
-----
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Just because you're smart doesn't mean that the other guy is stupid.
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That's it for now.
Best Wishes - Have a Great Weekend
BobCopyright - 2004
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