Internet Tip of the Week
by Bob Osgoodby
Today is . . . . National Dance Like A Chicken Day
On this Date .
. . Women 1st competed in Olympic Games
(Paris; 1900)
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- 5/15
In this Issue
** Internet Tip of the Week by Bob Osgoodby – Due Diligence
** In the News - Mass. attorney general sues spammers
** Featured Article – Basing Your Hotel Stay On It's Rating by Elaine Reed
** Biz-Tips by Dr. Kevin Nunley – Why You Have To Advertise Over and Over
** Humor to Start the Weekend – The Harmonica
** Feedback – How Is Biz For You These Days
** Something to Think About by Jan Tincher
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WelcomeWelcome to our new subscribers, who have joined 38,000+ other business savvy onliners. We hope you enjoy our weekly Newsletter. If you have a favorite "Tip" that would be of interest to our subscribers or an article that would be of interest, please send it to: articles@adv-marketing.com
Due Diligence
by Bob OsgoodbyMost of us think of hype as exaggerated or extravagant claims, made especially in advertising or promotional material. Sometimes it is deceptive and deliberately misleading. While we have become a bit immune to this through constant exposure, it always seems that someone comes up with a fresh approach that is not immediately recognized.
Con artists have been around since the beginning of time, and are always willing to take advantage of another "hot prospect". But every scam has "red flags" and a little common sense should prevail so you do not fall prey to them. Let's examine a few we get by email everyday.
"Complimentary Vacation Package" - this one has been around a long time, but has now found its way to the web. It starts off with "Congratulations! You will be our guest in Orlando, Florida, home of Walt Disney World, for 4 days and 3 nights. All compliments of major Vacation Resort Developers." Reading it, you might feel you have won a contest. In actuality, this is not the case. It is a high pressure sales campaign designed to sell you a "timeshare" vacation package.
Another variation promises deeply discounted vacation packages. You pay for a package that seems great on the surface, but in reality is either third rate accommodations or doesn't exist at all.
"Guaranteed Winner" - they state - "You're going to get one of these top five prizes, guaranteed!" In this scam you normally send some information, and either return it by email or fill out a form on a web site. They require that you supply your telephone number to be eligible. You will then be contacted by a telemarketer who confirms that you have been chosen for one of the five "valuable" prizes; however, you must pay a processing fee for handling, customs duties or taxes, and you must send a check or money order to them by overnight mail. The prize usually winds up being small trinkets of minimal value, discount coupons or vouchers, worth far less than what you paid.
Or, you might receive an e-mail informing you that your order has been received and processed, and your credit card will be billed for the charges. The trouble is, you haven't ordered anything. They contacted you using bulk email, using inactive return addresses which prevent you from refuting the orders by email. They do provide a telephone number in the area code 767, which is actually in the West Indies. They try to keep callers on the line as long as possible, and you are reportedly billed as much as $25 per minute. Be aware that your local telephone company may bill for services provided by other companies, and not be able to provide you relief.
Another current scam floating about the web offers you a cut of stolen money from Nigeria that was stolen and they need your help getting the money out of the country. They of course want a cut of the money that they claim will be wired to your personal bank account. You of course are expected to pay them their share up front. The money however never arrives in your bank.
One group sends hundreds of thousands of unsolicited emails to people directing them to web sites promoting the Mega$Nets and MegaResource programs. When you visit one of their web sites you can download copies of the software program which contains a list of five names and addresses. The software program and web sites direct you to send twenty dollars to each of five people listed in the software in order for you to get yourself placed at the top of the list of names. This is simply a variation of the old fashioned chain letter. Actually, there are a lot of chain letters floating about the web and all should be avoided.
Another email promises guaranteed Credit Card approval! One group offered Visa cards to the credit-challenged "to put you back in the mainstream of financial life in high style" at an interest rate of only 4.9%. How? Through the magic of using offshore banks in tax haven countries. There is however a $100 processing fee and $25 per month charge regardless of use.
Some people really believe that they have been selected to be in the Internet Version of "Who's Who". This one started years ago and was sent to every company executive in the country - They will include your listing at no charge - oh, would you like a copy? "Send $98 to us and it will be delivered to your doorstep."
There is no way to adequately cover all the scams that permeate the web. Before jumping into any of these "make a million while you sleep" plans, use a little "due diligence" and check them out. The money you save will be your own.
FYI -----
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At just $4 per issue, this is a great buy. To submit your ad, go to our web site at: http://www.adv-marketing.com and click on Advertise in our Newsletters"
If you submit a FREE ad to our web site, you will receive a confirmation when it is received, and also be notified when it is posted to the web. Ads are normally placed on the web on Thursday morning. Confirmation that your ad was received is no guarantee that it was placed on the web. If you submitted one, you will receive a notice on Thursdays that they have been posted. Check your ad on the web to be sure it is there, and is correct.
Don't forget, it takes 5 to 7 exposures to an ad before you can expect someone to reply. Ads must be renewed each week, but you can join our auto-renew program and we will post the ad for you.
This program costs an outrageous $1 per week. There is a 13 week minimum.
In The News
Mass. attorney general sues spammers
A state judge ordered the shutdown on Wednesday of what Massachusetts authorities called one of the world's largest spam rings, generating millions of unsolicited e-mails monthly. Attorney General Thomas Reilly's civil complaint requested a restraining order which was granted.
Reilly alleged the companies flood e-mail boxes with advertisements for illegal and dangerous products, such as counterfeit prescription drugs and pirated software, as well as advertisements for pornography.
The lawsuit alleges the spammers broke state consumer-protection laws, as well as a federal anti-spam law known as CAN-SPAM, and seeks restitution for anyone who lost money because of the operation, as well as fines, court costs and other relief.
The attorney general made the announcement with Brad Smith, a senior vice president of Microsoft Corp., which aided the investigation by capturing thousands of the spam messages and tracing their origins.
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- 8/7
Basing Your Hotel Stay On It's Rating
by Elaine Reed
What exactly does the star rating mean at different hotels? The star system is based on a few things. One of them is the overall quality of the hotel. Also things like the service, amenities available and the overall satisfaction of customers who have stayed there. There satisfaction and the reviews of critics are combined to make a star rating.
If you are planning a short weekend trip and pampering yourself is not a priority then a 1 or 2 star hotel might suit your needs. 1 and 2 star hotels usually only offer the basics. These amenities which may or may not include concierge, swimming pool, continental breakfast, and cable television. So if you are just planning on spending a night or two without a need for leisure and dining then a 1 or 2 star hotel might be all you are looking for.
Although 1 and 2 star hotels are at the bottom of the scale it doesn't always mean that you will be dissatisfied. It all depends on what you expect at your hotel stay. Some 1 and 2 star hotels get there rating because they have very little amenities available. Other hotels rate low because of poor service and/or cleanliness. Others rate low not because of lack of service or amenities but because there outdated and might cause overall discomfort.
There are plenty of brochures and Internet sources to help you review different hotels. You can also work with a travel agent to get information on different hotels. These sources can help you decide which hotel is best for your expectations.
Most 4 and 5 star hotels rate high because of the many amenities available. Along with modernization, and excellent service. This rating is based on overall customer satisfaction due to these factors. So when you chose 4 and 5 star hotels you should expect high quality and many amenities available.
High rated hotels are not always in some ones budget. There also not always placed where you planning on traveling to. So do your best to find a hotel located where you plan to travel that has what you are looking for.
If you are looking for the highest quality hotel at the place you want to travel do your best to plan ahead. Call a few hotels and ask questions. Find out if they have the amenities and services that you will need during your hotel stay. Use the Internet to view photos of different hotels. Most Internet sources have photos of the inside and out of different hotels where you are planning your next stay. Also read the reviews and compare prices. Some hotels offer the same quality but at a more competitive price. Always do your best to reserve your hotel room far enough and advance and remember to have it confirmed. Once you have found the perfect hotel for your needs you don't want to loose it. After all hotels can have an effect on your overall experience. Make sure your experience is a good one.
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Elaine Reed is the owner and operator of Rez Hotels which is an excellent place to find hotels links, resources and articles. For more information on this article, please visit: http:/www.rezhotels.com/
Trivia
A four month old fetus will startle and turn away if a bright light is flashed on it's mother's belly. Babies in the womb will also react to sudden loud noises, even if their mother's ears are muffled.
Biz-Tips
by Kevin NunleyWhy You Have To Advertise Over and Over
Have you ever run a one time ad and then wondered why you didn't get much response? Advertising and marketing almost always takes repeated use to work properly. Once in a while you will get a product or service that sells with the first ad, but most take time to sink in with customers.
There's an old newspaperman's joke that dates back more than 100 years that illustrates how ads work.
1. The first time a man looks at an ad, he doesn't see it.
2. The second time, he doesn't notice it.
3. The third time, he is conscious of its existence.
4. The fourth time, he faintly remembers having seen it.The joke continues on until the sixteenth time has him thinking he'll buy some day and the twentieth time he sees the ad he instructs his wife to go out and buy the product.
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DrNunley's Free Advice! Need help or ideas to promote your product, service, or idea to greatness in 2003? Call or email now for free advice from Kevin and his staff of friendly
experts. (801)328-9006. mailto:kevin@drnunley.com Read his
10,000 marketing ideas at http://DrNunley.com
Quote of the Day
"Life is a great big canvas, and you should throw all the paint on it you can."
- Danny Kaye
A Little Humor to Start the Week
The Harmonica
=-=-=-=-=-=-=-"Thanks for the harmonica you gave me for Christmas," little Joshua said to his uncle the first time he saw him after the holidays. "It's the best present I ever got."
"That's great," said his uncle. "Do you know how to play it?"
"Oh, I don't play it," the little fellow said. "My mom gives me a dollar a day not to play it during the day and my dad gives me five dollars a week not to play it at night.
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An airline pilot was telling about a particular flight where he had hammered his ship into the runway really hard. The airline had a policy which required the first officer to stand at the door while the passengers exited, give a smile, and a "Thanks for flying XYZ airline."
He said that in light of his bad landing, he had a hard time looking the passengers in the eye, thinking that someone would have a smart comment. Finally everyone had gotten off except for this little old lady walking with a cane. She said, "Sonny, mind if I ask you a question?"
"Why no Ma'am, what is it?"
"Did we land or were we shot down?"
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One day a man called the church office. He said, "Can I speak to the head hog at the trough?"
The secretary thought she heard what he said, but said, "I'm sorry, who?"
The man said, "Can I speak to the head hog at the trough?"
She said, "Well, if you mean the pastor, then you may refer to him as 'Pastor,' or 'Brother,' but you may certainly not refer to him as the 'head hog at the trough!"
To this the man replied, "Well, I was planning on giving $10,000 to the building fund..."
To this the secretary quickly responded "Hang on, the big fat pig just walked in."
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Riddle
What's the difference between here and there?
Do you know the answer? Scroll down to find the solution.
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For a REAL sponge cake, BORROW all the ingredients.
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Feedback - Q&A
Bob - Hope you're dong well.
When you get a chance, please let me know how biz is for you these days....how it may have changed over the past few years. I notice there aren't as many of us from the 90s still around :-)
My stuff is still selling pretty well, but the crowd has gotten more cynical and many of the folks aren't too bright. We're also getting a lot more orders from outside the US due to the lower dollar.
Kevin - http://drnunley.com
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Kevin – business is good. We hit low ebbs and high peaks, but it does balance out. Sometimes you can get discouraged when it is ebbing. The folks who emerged in the 90s were a different breed – real go getters in a fledgling industry – not afraid to take the “plunge”. I think there may be a more conservative group here today. The “scammers” have made it tough on legitimate folks especially in a service oriented business.
Seems that many people look very carefully and this is not a bad thing. But some of those people are scamsters themselves. I had a woman take out a web ad for $13 at a dollar a week, let it run to completion and then contested the credit card charge. It wasn’t worth my time to dispute the contested charge, but I will add her to my “Hall of Shame” which is posted on the web.
The perception that folks aren’t too bright, may not be the case. I notice a lot of business as well from outside the US, and their language limitations may be giving that impression – all the more reason they need a talented “wordsmith” such as yourself.
Bob
Answer to Riddle
The letter T.
Something to Think About
By Jan TincherDid you know there was a cure for heartache?
There is. Laughter. Have you ever sat through a funny Marx Brothers show and felt the same way you did before you started watching it? Probably not. I taped a whole video cassette of World's Funniest Videos and I watch it when I get to feeling down. I can't help but laugh. It may not cure everything, but it takes away my heartache for as long as I'm watching, and many times way beyond.
What makes you laugh? Figure it out and use it often.
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Be a success! Let Jan Tincher, Master Neuro-Linguistic Programmer, help you! Great articles, great strategies you can implement immediately! Go here now:
http://www.tameyourbrain.com/success/index1.htm
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That's it for now.
Best Wishes - Have a Great Weekend
BobCopyright - 2004
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