Internet Tip of the Week
by Bob Osgoodby
by Bob Osgoodby
Today is Saturday, May 7, 2005
It is 127 days since the first of the Year
There are 238 days left in the Year, and
There are 231 Days Until ChristmasToday is . . . . Chattanooga Choo Choo Day
On this Date . . . IBM releases PC-DOS version 1.1 (1982)Don’t forget – tomorrow is Mother’s Day
As of today, we have 38,704 Subscribers
From: Bob Osgoodby bob@adv-marketing.com
Home of your Free Ad on the Web
http://www.adv-marketing.com
3 Island View Way,
Sea Bright, NJ 07760
Voice - 732-842-0935 Fax - 732-842-8127We are a Charter Member of iCop
The International Council of Online Professionals http://i-cop.org/We value every subscriber and respect your privacy. Our subscriber list is NOT made available to anyone for any reason. Unsubscribe instructions are at the end of this Newsletter. We don’t want to send this to anyone who doesn’t wish to receive it, and we will make every good faith effort to remove you.
This is being sent to !*EMAIL*!
If you wish to send us a note, please do not reply to this email as it will not be read by Mr. Robot.
"Warning"
Being A Marketing Expert is MORE Important Than Being An Expert In Your Field Of Business! It Is About Marketing, Prospecting And Advertising!! Having great products or services is worthless without lots of customers, clients. For more info call our toll Free 24hr. recorded message at 1-866-430-6973
- 5/15
In this Issue
** Internet Tip of the Week by Bob Osgoodby – Zero Cost Online Business
** In the News - Drink-Or-Die Conspirators Headed To Prison
** Featured Article – Computing on the Go -- Custom and Mobile Laptops by Vangi Foriatto
** Biz-Tips by Dr. Kevin Nunley – Two Top Reasons Marketing Fails
** Humor to Start the Weekend – Mother's Day
** Feedback – My Ad in HTML Format
** Something to Think About by Jan Tincher
Sponsor for this Edition
$80 Billion transfer of revenues in the next 24 months!
$200 Billion dollar industry. Anyalysts are predicting an $80 billion transfer of revenues from the traditional phone market to VOIP. Watch your TV. The ads are already beginning. This is a wide open market! Who doesn't have to use a phone in their business? We have the right Company, with the right Product, at the right Time. The biggest move since the Telephone took over the Telegraph. Complete training and lead sources already in place. Visit the website and call me immediately. http://www.teamonechampion.com/membersites/1000328
417-459-4234P.S. When you visit the site, make sure to allow the woman on the phone to fade out and click "Click Here To Find Out Why". If you leave your personal contact information, you'll find out even more.
- 5/7
DOES YOUR ISP PAY YOU?
OUR'S DOES...Join our HELLO WORLD PORTAL and let us show you how YOU too can earn a 20% monthly residual income for as long as your customer remains active. We are going GLOBAL, starting with the UK on June 1, 2005. So get in on the ACTION NOW!!!
http://www.firstwisdom.com/hello/index.html?slide=1
- 8/7
One good turn... gets all the blankets.
WelcomeWelcome to our new subscribers, who have joined 38,000+ other business savvy onliners. We hope you enjoy our weekly Newsletter. If you have a favorite "Tip" that would be of interest to our subscribers or an article that would be of interest, please send it to: articles@adv-marketing.com
"Zero Cost" Online Business
by Bob OsgoodbyHow Much is Enough One of the most vexing questions in running a home business is how much to spend on advertising. While five percent of sales might be a formula, "as little as possible" seems to be the standard used by many startup ventures. People sign up as an affiliate with someone and think the world will beat a path to their web site.
In poker, the serious gamblers know if you don't have the cost of the ante, you can't expect to win. The same rule governs advertising -- you should not be in a business unless you have sufficient resources, to at least have a chance of success.
One of my regular surprises is a startup business, which has not planned for the costs of regular, on-going contact with their prospects -- advertising. One doesn't have to know a lot about the market to spot a loser in this category -- if a business has no war chest for marketing, it will fail. It's just a question of how long it takes, and how much it ultimately costs.
A sure sign of impending failure is what I refer to as the "zero cost" syndrome. Even a cursory look at your email will give you enough examples. Someone, usually new to computers, joins an ISP such as AOL, and find they are getting a lot of ads in their email. Many of these ads promise great riches with little or no work, and they get hooked.
They have heard however about spamming, so they find a free email provider; who cares if they lose that. They get some free web space -- why not, the cost is right -- and they are in business, or so they think.
Ad budgeting is one measure of commitment. No banker knowingly backs a new venture without the resources to succeed. A business with a limited budget to sell its product or services, must survive on word of mouth, the slowest and least reliable of all the media available.
Those who advertise for a living ask for enough money to get the job done. Remember, the QUALITY of the advertising is not affected by the budget, only the QUANTITY purchased at a particular time.
The Internet is extremely impersonal, and people look for clues when considering a purchase. A "zero cost" type of operation raises a huge "red flag" and will seldom succeed. Would you send off your hard earned money to someone with a Post Office Box and a free email account? I know I wouldn't.
The minimum you should have is your own domain with your own email address. You can forward that address to your ISP address, or better yet, use an email client such as Eudora or Pegasus which allows you to maintain a professional email address.
If you can't afford these minimum costs and some consistent advertising, you don't have the "ante" and don't belong in the game. Someone may survive on word of mouth with a low overhead business in the "brick and mortar" world, but the person with the "zero cost" online business is simply wasting their time.
----- FYIDid you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips – Monday. Wednesday. And Friday. Instructions on how to place an ad are in the Newsletter.
Subscribe at: http://adv-marketing.com/business/subscribe2.htm
FYI We have an Ad Position available in our “Tip of the Week Newsletter”.
At just $4 per issue, this is a great buy. To submit your ad, go to our web site at: http://www.adv-marketing.com and click on Advertise in our Newsletters"
If you submit a FREE ad to our web site, you will receive a confirmation when it is received, and also be notified when it is posted to the web. Ads are normally placed on the web on Thursday morning. Confirmation that your ad was received is no guarantee that it was placed on the web. If you submitted one, you will receive a notice on Thursdays that they have been posted. Check your ad on the web to be sure it is there, and is correct.
Don't forget, it takes 5 to 7 exposures to an ad before you can expect someone to reply. Ads must be renewed each week, but you can join our auto-renew program and we will post the ad for you.
This program costs an outrageous $1 per week. There is a 13 week minimum.
In The News
Drink-Or-Die Conspirators Headed To Prison
A British court has sentenced three men to prison for their involvement in the so-called Drink-or-Die group, which cracked the copy protections on software and then distributed it over the Internet.
The three men received sentences ranging from 18 to 30 months, while a fourth man received a suspended sentence; all were charged with conspiracy to defraud. Prosecutors alleged that the piracy ring cost software companies millions of dollars in lost sales, and the verdicts were seen by some as a strong, clear message to software pirates. Others were critical of the government's case, however, saying that the men should have been charged with copyright violations rather than conspiracy. Security expert Peter Sommer, who served as a witness for the defense, said the government has no way of proving how much the ring cost software makers. He said the conspiracy case cost the government significantly more money and took much longer to try than a copyright case.
A spokesperson from the British Crown Prosecution Service said the charges were appropriate, commenting that the authorities do "not determine cases on the basis of how much they will cost to prosecute."
Computing on the Go -- Custom and Mobile Laptops
by Vangi ForiattoAnyone using technology knows by now that it’s a non-stop growth industry. Laptop computers are no exception, as they become ever more specialized. People who work outside of their offices have freedom that was only wishful thinking a few years ago. Their laptops are light-weight, geared toward various industries, and able to access company servers. That means field personnel don’t need to carry disks or use other methods of transferring information to their laptops. In many cases they have full access to all the files and other data they need, and can log on to the Internet from anywhere. These newer models are often referred to as ~mobile PCs~.
Panasonic offers laptops that are custom-designed for federal government employees, especially those in the military. Called ~Toughbooks~, these machines are rugged for fieldwork. All mechanical pieces are sealed, and these laptops can absorb shock, as well as resist dust, moisture, vibrations, and extreme temperatures. Toughbooks are designed for complex battlefield and reconnaissance systems such as GPS (Global Positioning System), especially now that computers play a central role in conducting war.
It's not just the military personnel that benefit from Toughbooks; they are also designed for other fieldwork. Their durable design resists environmental conditions, making them the ideal solution for many different locales. The computer monitor is viewable when working outdoors. Even people that don't need the laptop for work in a remote location will benefit from using the Toughbook; they can easily access customer information and run a variety of workforce management programs. Also, Toughbooks support national wireless communications, making it possible to pick up Internet signals wherever they are used. The laptop is very lightweight and portable - usually weighing less than three pounds.
Anyone who spends work time on the road can use this kind of laptop. People working outside the office can even manage and direct employees from afar, by uploading work assignments, managing paperwork, and transmitting data. Firefighters and emergency medical workers can keep track of the people they help with mobile PCs by using GPS and AVL (Automatic Vehicle Locating).
Panasonic is targeting Homeland Security agencies as potential users. Thanks to the Toughbook~s secure wireless capabilities, and the fact that it could help local, state, and federal departments connect. Some fire departments are also studying how they would perform for them.
Many people prefer to use a touch-screen mobile or Blackberry wireless. However, the laptop incorporates a variety of programs and accommodates many different uses, as well as creating and printing documents, accessing databases, and maintaining all records needed. It offers far more versatility over a Blackberry. The Toughbook is popular because of its durability and usefulness in almost any place. Panasonic markets the Toughbook as "powerful, rugged, and wireless". It's an ideal computer for technicians who spend their day working on power cables, or anyone else who works in an environment that may be hard on a piece of equipment. Considering the expense of a computer, and its relative fragility, this computer is both an accomplishment and a revolution in the computer industry.
-----
Vangi Foriatto is the head of Laptop PR - a great resource for information on laptops. To read more articles, be sure to visit: http://www.laptoppr.com
Trivia
The rare metal gallium melts at 86 degrees Fahrenheit. It is safe to touch; if you hold a piece of it in your hand and wait, it will melt.
Biz-Tips
by Kevin NunleyTwo Top Reasons Marketing Fails
Ads sometimes don't work. There are a lot of reasons why this happens, but more often than not, we can point to two downfalls that seem to hurt marketing.
Problem one is your ad isn't clear to the people it is talking to. Most of us have words and phrases we use in our industry that make little sense to our customers. Strive to put your
ideas in plain everyday language. If you have an industry buzz word, translate it into words everyone uses.Just as often, the one important benefit that will make people buy gets lost somewhere in the copy. Often when I get a long email message from someone, they'll have the important part in
the next to last paragraph. Someone in a hurry wouldn't find it.Problem two is marketing frequently isn't pointed at the right people. One guy who wanted to recruit members for his MLM opportunity advertised in the daily newspaper. Lots of people
read the paper, but very few were interested in network marketing. He would do far better to put his ad in a networking publication or ezine that specializes in his target audience.-----
DrNunley's Free Advice! Need help or ideas to promote your product, service, or idea to greatness in 2003? Call or email now for free advice from Kevin and his staff of friendly
experts. (801)328-9006. mailto:kevin@drnunley.com Read his
10,000 marketing ideas at http://DrNunley.com
"Tired of gagging down pills and powders"?
Overwhelmed by too many supplements? Try a Bottle of Seasilver, Free!" First-Time Customers Only - pay just $5.95 for shipping and handling. mailto:thomha@bellsouth.net with "free coupon" in subject or visit http://www.myseasilver.com/th12 Independent Business Associate Thomas Hale - Id: h-1001-3104
- 5/8
Quote of the Day
"Fear is the main source of superstition, and one of the main sources of cruelty. To conquer fear is the beginning of wisdom."
- Bertrand Russell
A Little Humor to Start the Week
Mother's Day
=-=-=-=-=-=-=-=When the good Lord was creating mothers He was into His sixth day of
"overtime" when the angel appeared and said, "You're doing a lot of fiddling
around this one."And the Lord said, "Have you read the specs on this order? She has to be
completely washable, but not plastic; Have 180 moveable parts... all
replaceable; Run on black coffee and leftovers; Have a lap that disappears
when she stands up; A kiss that can cure anything from a broken leg to a
disappointed love affair; And six pairs of hands."The angel shook her head slowly and said, "Six pairs of hands... no way."
"It's not the hands that are causing me problems," said the Lord. "It's the
three pairs of eyes that mothers have to have.""That's on the standard model?" asked the angel.
The Lord nodded. "One pair that sees through closed doors when she asks,
"What are you kids doing in there?" when she already knows. Another here in
the back of her head that sees what she shouldn't but what she has to know,
and of course the ones here in front that can look at a child when he goofs
up and say, "I understand and I Love You" without so much as uttering a
word.""Lord", said the angel, toughing His sleeve gently, "Come to bed.
Tomorrow...""I can't," said the Lord, "I'm so close to creating something so close to
myself. Already I have one who heals herself when she is sick... can feed a
family of six on one pound of hamburger... and can get a nine-year-old to
stand under a shower."The angel circled the model of a mother very slowly. "It's too soft," she
sighed."But tough!" said the Lord excitedly. "You cannot imagine what this mother
can do or endure.""Can it think?"
"Not only think, but it can reason and compromise," said the Creator.
Finally, the angel bent over and ran her finger across the cheek. "There's a
leak," she pronounced. "I told You. You were trying to put too much into
this model.""It's not a leak," said the Lord, "it's a tear."
"What's it for?"
"It's for joy, sadness, disappointment, pain, loneliness and pride."
"You are a genius," said the angel.
The Lord looked somber. "I didn't put it there."
(Happy Mother's Day)-----
The lifeguard told the mother to make her young son stop urinating in the pool.
"Everyone knows," the mother lectured him, "that from time to time, young children will urinate in a pool."
"Oh really?" said the lifeguard, "from the diving board!?!?"
-----
On our 25th anniversary, my husband took me out to dinner. Our teenage daughters said they'd have dessert waiting for us when we returned. After we got home, we saw that the dining room
table was beautifully set with china, crystal and candles, and there was a note that read: "Your dessert is in the refrigerator. We are staying with friends, so go ahead and do something we wouldn't do!"My husband turned to me and said,
"I suppose we could vacuum."-----
Riddle
What crime is punishable if attempted, but is not punishable if
committed?Do you know the answer? Scroll down to find the solution.
-----
Working mothers are guinea pigs in a scientific experiment to show that sleep is not necessary to human life.
Publications of Interest
Your one stop weekly ezine. Packed with free resources and downloads, plus Free and Paid ads. Join FREE now with your free 5 line ad
mailto:Maurice@southport88.fsnet.co.uk?subject=Join-MPTezine-free_ad
Feedback - Q&A
Hi Bob
Received your newsletter today and saw my ad, but when I clicked the HTML version our ad was not on that page. http://adv-marketing.com/business/newscur.html
Was this an oversight?
Best Regards
John C. Moore
http://www.U-Exchange.com-----
John – you are right – it was an oversight. It has been added and you have been credited with an extra week due to the error.
Bob
"Warning"
Being A Marketing Expert Is MORE Important Than Being An Expert In Your Field Of Business! It Is About Marketing, Prospecting And Advertising!! Having great products or services is worthless without lots of customers or clients. For more info call our Toll FR^EE 24HR. recorded message 1-866-430-6973
- 5/9
Answer to Riddle
Suicide.
Something to Think About
By Jan TincherBelieve What You See
It has been said, *You don't believe what you see. You see what you have already to chosen to believe.*
What do you believe?
Can you change your beliefs?
If not, why not?
After all, if you can think, you can change.
-----
Be a success! Let Jan Tincher, Master Neuro-Linguistic Programmer, help you! Great articles, great strategies you can implement immediately! Go here now:
http://www.tameyourbrain.com/success/index1.htm
If evolution really works, how come Mothers only have two hands?
Subscribe Instructions
If you have a friend who would like to subscribe, have them visit our web site at: http://adv-marketing.com/business/subscribe2.htm
That's it for now.
Best Wishes - Have a Great Weekend
BobCopyright - 2004
For More Tips Visit Our Home Page
To Receive Your Tip of the Day via E-mail Click Here
Read "Back Issues" of our Newsletter, and if you wish you can Subscribe.
Hundreds of Articles by Nationally Published Authors
Place a FREE AD for your Business on our Web Site
Humor - Travelogues
Scams Exposed
To view our Tips Archive, go to:
http://adv-marketing.com/business/tod.htmBob Osgoodby - Mail - bob@adv-marketing.com
We Have Zero Tolerance for Spam
